Google makes the world a playboard for Legos

Jan 28, 2014
Google lets Lego lovers build with virtual color blocks in its Chrome web browser

Google on Tuesday began letting Lego lovers build with virtual color blocks in its Chrome web browser and then give creations homes in online maps of the real world.

"There's something pretty amazing about being able to piece together your ideas with just a collection of colorful bricks," Google product marketing manager Adrian Soghoian said in a blog post.

"Well, we think the creative freedom of Lego bricks shouldn't be limited to plastic bins—which is the idea behind Build with Chrome."

The browser application was originally built as an experiment by a team in Australia, but was opened to the public on Tuesday in an apparent tie-in to "The Lego Movie" due out in February.

"More than one million builders have explored the new world of Lego creations downunder and published 66,000 builds, demonstrating the possibilities of the web as a creative canvas," Google said at its official blog in Australia.

This video is not supported by your browser at this time.

Versions of the Build application have also been tailored for Android-powered touchscreen smartphones or tablets with high-end graphics capabilities, according to Soghoian.

Explore further: Technology to help people with disabilities to learn and communicate

More information: www.buildwithchrome.com/

add to favorites email to friend print save as pdf

Related Stories

Google launches Chrome browser for Android smartphones

Feb 09, 2012

With more and more people connecting to the Internet through a phone or a tablet instead of a PC, Google Inc. is bringing its fast-growing browser, Chrome, to the newest Android-powered mobile devices.

Recommended for you

BPG image format judged awesome versus JPEG

Dec 17, 2014

If these three letters could talk, BPG, they would say something like "Farewell, JPEG." Better Portable Graphics (BPG) is a new image format based on HEVC and supported by browsers with a small Javascript ...

Atari's 'E.T.' game joins Smithsonian collection

Dec 15, 2014

One of the "E.T." Atari game cartridges unearthed this year from a heap of garbage buried deep in the New Mexico desert has been added to the video game history collection at the Smithsonian.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

gopher65
not rated yet Jan 28, 2014
I believe this is called "Minecraft".

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.