Google makes the world a playboard for Legos

Jan 28, 2014
Google lets Lego lovers build with virtual color blocks in its Chrome web browser

Google on Tuesday began letting Lego lovers build with virtual color blocks in its Chrome web browser and then give creations homes in online maps of the real world.

"There's something pretty amazing about being able to piece together your ideas with just a collection of colorful bricks," Google product marketing manager Adrian Soghoian said in a blog post.

"Well, we think the creative freedom of Lego bricks shouldn't be limited to plastic bins—which is the idea behind Build with Chrome."

The browser application was originally built as an experiment by a team in Australia, but was opened to the public on Tuesday in an apparent tie-in to "The Lego Movie" due out in February.

"More than one million builders have explored the new world of Lego creations downunder and published 66,000 builds, demonstrating the possibilities of the web as a creative canvas," Google said at its official blog in Australia.

This video is not supported by your browser at this time.

Versions of the Build application have also been tailored for Android-powered touchscreen smartphones or tablets with high-end graphics capabilities, according to Soghoian.

Explore further: Silicon Valley keenly awaits latest Lego robot kit

More information: www.buildwithchrome.com/

add to favorites email to friend print save as pdf

Related Stories

Google launches Chrome browser for Android smartphones

Feb 09, 2012

With more and more people connecting to the Internet through a phone or a tablet instead of a PC, Google Inc. is bringing its fast-growing browser, Chrome, to the newest Android-powered mobile devices.

Recommended for you

Enabling dynamic prioritization of data in the cloud

Apr 14, 2014

IBM inventors have patented a cloud computing invention that can improve quality of service for clients by enabling data to be dynamically modified, prioritized and shared across a cloud environment.

Uber meets local lookalikes in Asia taxi-app wars

Apr 14, 2014

Riding on its startup success and flush with fresh capital, taxi-hailing smartphone app Uber is making a big push into Asia. There's a twist, though: Instead of being the game-changing phenomena it was in ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

gopher65
not rated yet Jan 28, 2014
I believe this is called "Minecraft".

More news stories

Patent talk: Google sharpens contact lens vision

(Phys.org) —A report from Patent Bolt brings us one step closer to what Google may have in mind in developing smart contact lenses. According to the discussion Google is interested in the concept of contact ...

Tech giants look to skies to spread Internet

The shortest path to the Internet for some remote corners of the world may be through the skies. That is the message from US tech giants seeking to spread the online gospel to hard-to-reach regions.

Wireless industry makes anti-theft commitment

A trade group for wireless providers said Tuesday that the biggest mobile device manufacturers and carriers will soon put anti-theft tools on the gadgets to try to deter rampant smartphone theft.

Making 'bucky-balls' in spin-out's sights

(Phys.org) —A new Oxford spin-out firm is targeting the difficult challenge of manufacturing fullerenes, known as 'bucky-balls' because of their spherical shape, a type of carbon nanomaterial which, like ...

Gene removal could have implications beyond plant science

(Phys.org) —For thousands of years humans have been tinkering with plant genetics, even when they didn't realize that is what they were doing, in an effort to make stronger, healthier crops that endured climates better, ...