Google caught afoul of privacy law in Canada

January 15, 2014

Google has been caught afoul of Canadian law by displaying web ads linked to a person's health history, Canada's interim privacy commissioner says.

Chantal Bernier backed up a man's complaints that he was seeing so-called behavioral advertisements based on his web browsing history. After searching for information about devices to treat , he began to see ads for those devices.

Privacy law does not allow consumers to be targeted based on "sensitive personal information," including a person's health.

Google said in a statement Wednesday it will upgrade the system that reviews ads for compliance, increase monitoring of ads and provide more information to advertisers and staff about the rules. It will implement these steps by June.

Bernier says she is pleased with Google's actions.

Explore further: Google reshuffles placement of online search ads

Related Stories

Canadian medical journals lead way in drug ads, study finds

January 14, 2014

(Medical Xpress)—Canadian medical journals feature five times more pharmaceutical ads than journals in the United States and Britain, according to a new study involving a Rhodes Scholar from the University of Alberta.

Recommended for you

Inferring urban travel patterns from cellphone data

August 29, 2016

In making decisions about infrastructure development and resource allocation, city planners rely on models of how people move through their cities, on foot, in cars, and on public transportation. Those models are largely ...

How machine learning can help with voice disorders

August 29, 2016

There's no human instinct more basic than speech, and yet, for many people, talking can be taxing. 1 in 14 working-age Americans suffer from voice disorders that are often associated with abnormal vocal behaviors - some of ...

Apple issues update after cyber weapon captured

August 26, 2016

Apple iPhone owners on Friday were urged to install a quickly released security update after a sophisticated attack on an Emirati dissident exposed vulnerabilities targeted by cyber arms dealers.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.