YouTube forecast to rake in $5.6 billion from ads

Dec 12, 2013
Industry tracker eMarketer forecasts that YouTube will rake in about $5.6 billion from ads this year, pocketing nearly two billion of those dollars as profit

Industry tracker eMarketer forecasts that YouTube will rake in about $5.6 billion from ads this year, pocketing nearly two billion of those dollars as profit.

The Google-owned online sharing venue should net $1.96 billion, after divvying YouTube ad revenue with partners and creators of content, in a 65.5 percent jump from what it netted in 2012, according to eMarketer.

YouTube's expected 1.7 percent share of digital ad revenue worldwide will top those of Twitter, Amazon.com, LinkedIn, Pandora, AOL, and Millennial Media, the market-tracker said in a released forecast.

The $1.08 billion in ad revenue YouTube will reap in the US alone will equal 6.3 percent of Google's total here for the year in a 51.7 percent increase from 2012, according to eMarketer.

"Video ad revenues are expected to increase significantly in coming years for YouTube's US operations, particularly as mobile video viewership grows," the market analysis firm said.

EMarketer credited the growth in YouTube advertising to increasing appetite for online video on mobile devices and efforts by Google to provide advertisers ways to reach people on the array of screens in their lives.

Explore further: Snapchat gets $537 million in fresh funding

Related Stories

Google becomes online advertising king: study

Sep 19, 2012

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

New Facebook, Twitter ads boost mobile revenues

Dec 18, 2012

New ad products from Facebook and Twitter have given US mobile advertising a boost, bringing revenues for the sector to more than $4 billion this year, a research firm said Monday.

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

US Internet ad revenue grows 15 percent in 2012

Apr 16, 2013

U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday.

EMarketer: Facebook US mobile ad revenue soaring

Apr 03, 2013

A research firm expects Facebook's mobile ad revenue to soar this year, hitting nearly $1 billion a year after the company started to splice ads into its users' mobile phones and tablets.

Recommended for you

US judge jails Silk Road mastermind for life (Update)

14 hours ago

The American convicted of masterminding the criminal website Silk Road was sentenced in court Friday to life in prison over the online enterprise that sold $200 million in drugs to customers worldwide.

Slow start, gradual improvement for US Internet gambling

May 28, 2015

Internet gambling is off to a slow start in the United States, with banks hesitant to handle credit card payments for online bets and some politicians and casino moguls pushing to ban it, but there remains potential for great ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.