YouTube forecast to rake in $5.6 billion from ads

Dec 12, 2013
Industry tracker eMarketer forecasts that YouTube will rake in about $5.6 billion from ads this year, pocketing nearly two billion of those dollars as profit

Industry tracker eMarketer forecasts that YouTube will rake in about $5.6 billion from ads this year, pocketing nearly two billion of those dollars as profit.

The Google-owned online sharing venue should net $1.96 billion, after divvying YouTube ad revenue with partners and creators of content, in a 65.5 percent jump from what it netted in 2012, according to eMarketer.

YouTube's expected 1.7 percent share of digital ad revenue worldwide will top those of Twitter, Amazon.com, LinkedIn, Pandora, AOL, and Millennial Media, the market-tracker said in a released forecast.

The $1.08 billion in ad revenue YouTube will reap in the US alone will equal 6.3 percent of Google's total here for the year in a 51.7 percent increase from 2012, according to eMarketer.

"Video ad revenues are expected to increase significantly in coming years for YouTube's US operations, particularly as mobile video viewership grows," the market analysis firm said.

EMarketer credited the growth in YouTube advertising to increasing appetite for online video on mobile devices and efforts by Google to provide advertisers ways to reach people on the array of screens in their lives.

Explore further: Facebook lets users squirrel items away

add to favorites email to friend print save as pdf

Related Stories

Google becomes online advertising king: study

Sep 19, 2012

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

New Facebook, Twitter ads boost mobile revenues

Dec 18, 2012

New ad products from Facebook and Twitter have given US mobile advertising a boost, bringing revenues for the sector to more than $4 billion this year, a research firm said Monday.

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

US Internet ad revenue grows 15 percent in 2012

Apr 16, 2013

U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday.

EMarketer: Facebook US mobile ad revenue soaring

Apr 03, 2013

A research firm expects Facebook's mobile ad revenue to soar this year, hitting nearly $1 billion a year after the company started to splice ads into its users' mobile phones and tablets.

Recommended for you

Google made failed bid for Spotify

2 hours ago

Internet titan Google tried last year to buy streaming music service Spotify but backed off for reasons including a whopping price tag, the Wall Street Journal reported on Tuesday.

Thieves got into 1K StubHub accounts

3 hours ago

(AP)—Cyber thieves got into more than 1,000 StubHub customers' accounts and fraudulently bought tickets for events through the online ticket reseller, a law enforcement official and the company said Tuesday.

Putin signs law seen as crimping social media

14 hours ago

President Vladimir Putin on Tuesday signed a law requiring Internet companies to store all personal data of Russian users at data centres in Russia, a move which could chill criticism on foreign social networking ...

User comments : 0