Sydney Opera House tiles up for 'virtual' sale

December 9, 2013
Royal Australian Navy warship HMAS Sydney leads the ceremonial fleet in front of Sydney Opera House on October 4, 2013

The Sydney Opera House has come up with a novel new way to raise funds and boost the building's profile by selling "virtual" ownership of the tiles on its tallest sail.

On Monday, 125,000 of the tiles went on sale, with Hollywood star Hugh Jackman among the first to put his money behind the initiative which hopes to raise Aus$15 million (US$13.7 million).

Under the scheme, people can buy a tile online for between Aus$100-400 in a hi-tech campaign called Own Our House to help fund renewal of the building and ensure more free events for the public.

They will not physically own a tile, but using laser mapping techology can personalise their virtual tile with a photo and message, form virtual tile communities, share it through and search for other "Housemates" to see what they have done.

"The Opera House is a World Heritage masterpiece that belongs to all of us," said Jackman, who lives in Sydney.

"Own Our House is a great way for people to show their pride and affection for one of the world's greatest icons."

Explore further: Robot Floor Tiles Move Beneath Your Feet

Related Stories

Robot Floor Tiles Move Beneath Your Feet

September 22, 2009

( -- In a stroke of odd creativity, Japanese researchers have created robotic blocks that automatically detect where you're walking and position themselves in front of you before you take your next step. As a ...

Exploring tessellations beyond Escher

June 16, 2011

( -- By incorporating geometrical concepts into his artwork, M. C. Escher demonstrated the potential beauty that could be achieved by combining mathematics and art. One of Escher's most well-known types of art ...

Glittering Sydney launch for Samsung S4

April 23, 2013

The sails of one of the world's most iconic buildings, the Sydney Opera House, were lit up with images shot by ordinary Australians Tuesday for the glitzy "blue-carpet" launch of Samsung's new phone.

New life for old TV screens

September 26, 2013

Television sets have changed dramatically in recent years, with the introduction of flat-screen LCD, plasma and LED monitors. These new technologies have virtually eliminated the old-fashioned cathode ray tube (CRT) once ...

Recommended for you

Making 3-D imaging 1,000 times better

December 1, 2015

MIT researchers have shown that by exploiting the polarization of light—the physical phenomenon behind polarized sunglasses and most 3-D movie systems—they can increase the resolution of conventional 3-D imaging devices ...

US ends bulk collection of phone data

November 30, 2015

The US government has halted its controversial program to collect vast troves of information from Americans' phone calls, a move prompted by the revelations of former intelligence analyst Edward Snowden.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.