Sydney Opera House tiles up for 'virtual' sale

Dec 09, 2013
Royal Australian Navy warship HMAS Sydney leads the ceremonial fleet in front of Sydney Opera House on October 4, 2013

The Sydney Opera House has come up with a novel new way to raise funds and boost the building's profile by selling "virtual" ownership of the tiles on its tallest sail.

On Monday, 125,000 of the tiles went on sale, with Hollywood star Hugh Jackman among the first to put his money behind the initiative which hopes to raise Aus$15 million (US$13.7 million).

Under the scheme, people can buy a tile online for between Aus$100-400 in a hi-tech campaign called Own Our House to help fund renewal of the building and ensure more free events for the public.

They will not physically own a tile, but using laser mapping techology can personalise their virtual tile with a photo and message, form virtual tile communities, share it through and search for other "Housemates" to see what they have done.

"The Opera House is a World Heritage masterpiece that belongs to all of us," said Jackman, who lives in Sydney.

"Own Our House is a great way for people to show their pride and affection for one of the world's greatest icons."

Explore further: Showing 'The Interview' is part of Google's long-term YouTube plan

add to favorites email to friend print save as pdf

Related Stories

Glittering Sydney launch for Samsung S4

Apr 23, 2013

The sails of one of the world's most iconic buildings, the Sydney Opera House, were lit up with images shot by ordinary Australians Tuesday for the glitzy "blue-carpet" launch of Samsung's new phone.

Robot Floor Tiles Move Beneath Your Feet

Sep 22, 2009

(PhysOrg.com) -- In a stroke of odd creativity, Japanese researchers have created robotic blocks that automatically detect where you're walking and position themselves in front of you before you take your ...

New life for old TV screens

Sep 26, 2013

Television sets have changed dramatically in recent years, with the introduction of flat-screen LCD, plasma and LED monitors. These new technologies have virtually eliminated the old-fashioned cathode ray ...

Exploring tessellations beyond Escher

Jun 16, 2011

(PhysOrg.com) -- By incorporating geometrical concepts into his artwork, M. C. Escher demonstrated the potential beauty that could be achieved by combining mathematics and art. One of Escher's most well-known ...

White House threatens veto on GOP health bill

Apr 24, 2013

(AP)—The White House is threatening to veto a Republican bill that would shore up one part of President Barack Obama's health care law by siphoning funds from another part.

Recommended for you

N. Korea suffers another Internet shutdown

Dec 27, 2014

North Korea suffered an Internet shutdown for at least two hours on Saturday, Chinese state-media and cyber experts said, after Pyongyang blamed Washington for an online blackout earlier this week.

Streaming release of 'Interview' test for industry

Dec 25, 2014

Sony's "The Interview" has been a hacking target, a punchline and a political lightning rod. Now, with its release online at the same time it debuts in theaters, it has a new role: a test for a new kind of ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.