Spotify goes mobile with free music streaming

Dec 11, 2013
Spotify founder and CEO Daniel Ek addresses a press conference in New York, December 11, 2013

Spotify extended its free music streaming service to smartphones and tablets on Wednesday, ramping up a challenge to rivals such as Pandora.

Spotify released applications that allow to listen to songs from the Sweden-based company's library using Apple or Android mobile devices.

Previously the was available only from laptop or , unless users paid for a subscription.

"Today we're giving people the best music experience in the history of the smartphone and the tablet," said Spotify chief executive Daniel Ek.

Spotify also expanded its reach to 20 new markets, bringing to 55 the number of countries in which the service is available.

The company boasts 24 million active users, with more than six million of those paying for a premium ad-free service costing $10 a month.

Free versions of Spotify are supported by ads in a model similar to that of California-based Pandora.

"Spotify's move to offer a mobile listening experience to users who do not subscribe signifies the company's hope to use the free mobile experience to get another six million people to first try it out for free and then eventually splurge for the on-demand subscription," said Forrester analyst James McQuivey.

Social media journalists work as Spotify founder and CEO Daniel Ek addresses a press conference in New York, December 11, 2013

The free service lets people listen to songs generated in play lists and does not allow selection of specific tunes on-demand.

"Spotify's move this week is not only good product marketing in the present, it's necessary positioning for that future, in which Spotify itself will likely have to become a feature in somebody else's product, or disappear."

Created in 2006 by two Swedes, Spotify, while labeled the world's most popular streaming music service, has yet to make a profit, unlike its US rival Pandora.

In 2012, the company said it lost 58.7 million euros, on sales of 434.7 million euros ($594 million).

McQuivey said that Spotify is out for users' time and attention in a market where titans such as Apple, Amazon, Google, and Microsoft each offer a "cloud experience."

Explore further: Spotify to unveil free mobile streaming service (Update)

add to favorites email to friend print save as pdf

Related Stories

Spotify fights critics with royalty revelations

Dec 03, 2013

Spotify, the world's most popular music streaming website, revealed on Tuesday how much an artist makes from each song listened in an effort to fight criticism it shortchanges musicians.

Spotify launches syncing with Apple's iPod

May 04, 2011

Swedish music streaming service Spotify on Wednesday launched an application enabling users to synchronise playlists and songs purchased through its service with Apple's iPod, a clear challenge to Apple's ...

Spotify slaps limits on free music service

Apr 14, 2011

Swedish music streaming service Spotify said on Thursday it would cut back on its free version, slashing the amount of times a track can be played and the total amount of music users can listen to.

Recommended for you

Protecting infrastructure with smarter CPS

5 hours ago

Security of IT networks is continually being improved to protect against malicious hackers. Yet when IT networks interface with infrastructures such as water and electric systems to provide monitoring and control capabilities, ...

Apple helps iTunes users delete free U2 album

18 hours ago

Apple on Monday began helping people boot U2 off their iTunes accounts after a cacophony of complaints about not wanting the automatically downloaded free album by the Irish rock band.

Habitual Facebook users: Suckers for social media scams?

23 hours ago

A new study finds that habitual use of Facebook makes individuals susceptible to social media phishing attacks by criminals, likely because they automatically respond to requests without considering how they are connected ...

YouTube to go offline in India on Android phones

Sep 15, 2014

YouTube users in India will soon be able to save videos from the Google-owned service, making it possible to watch them offline, and the feature will eventually be available globally, the company said Monday.

Facebook vs. loneliness

Sep 15, 2014

Are people becoming lonelier even as they feel more connected online? Hayeon Song, an assistant professor of communication at UWM, explored this topic in recent research.

User comments : 0