Prismatic social network follows interests

December 19, 2013
A man uses a smartphone as he sits in Union Square on June 5, 2013 in San Francisco, California.

Prismatic chief Bradford Cross believes that online social networks should go beyond following people to pursuing interests.

To that end, the San Francisco-based startup on Thursday released a Prismatic app that lets of Apple mobile gadgets tap into the latest news based on what they like rather than who they know.

"When you only get things via people, you end up getting boxed into a single point of view," Cross told AFP.

"We think it is more about lighting up the rest of the Internet that you might not be exploring."

Prismatic started several years ago as a personalized news reader but has steered its technology towards letting users build social networks based on .

"You follow all kinds of stuff to your heart's content," Cross said.

"We basically have everything in the world that matters for the past week on any given topic."

Prismatic scours the Internet for information and indexes it on servers where ranking software figures out what individual users might find most interesting.

"Prismatic under the hood functions like a mix of Facebook, Twitter and Google," Cross said.

"We know what matters based on what people are talking about and what is happening online, then we use what we learn about you and your network to show you the right stuff."

Prismatic expects to release a version of the application for Android-powered mobile devices next year.

Explore further: IPhone hit Instagram heads to Android smartphones

Related Stories

Google+ adds members, photo-sharing app

December 6, 2012

Google said Thursday its online social network had grown to 135 million active users, as it added a photo-sharing app to compete against services like Facebook's Instagram.

Facebook Home features spread to iPhones

April 16, 2013

Facebook said Tuesday that features from its new Home software for Android-powered smartphones will begin spreading this week to Apple's popular iPhones.

Google ditches location-sharing feature in map apps

July 10, 2013

Google on Wednesday released an upgraded version of its popular maps app for Android-powered smartphones and tablets that ditches a Latitude feature that let people share locations with family or friends.

Twitter adds photo sharing to direct messages

December 10, 2013

Updated mobile software rolled out Tuesday by Twitter lets smartphone users send pictures in direct, personal messages seen only by recipients instead of being shared publicly on the social network.

Recommended for you

Nevada researchers trying to turn roadside weed into biofuel

November 26, 2015

Three decades ago, a University of Nevada researcher who obtained one of the first U.S. Energy Department grants to study the potential to turn plants into biofuels became convinced that a roadside weed—curly top gumweed—was ...

Glider pilots aim for the stratosphere

November 20, 2015

Talk about serendipity. Einar Enevoldson was strolling past a scientist's office in 1991 when he noticed a freshly printed image tacked to the wall. He was thunderstruck; it showed faint particles in the sky that proved something ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

not rated yet Dec 20, 2013
Prismatic sounds good but I would feel that I was missing out on important new stories by using something so tailored. What I enjoy on social media isn't always what I want to be reading about in the way of news stories.

Like any new technology though it should be initially embraced to see if it is worthwhile for society. If you like to keep up to date with the latest technology then you can get extra dollars towards them by recycling your old smartphone or tablet. Phone recycling is getting more popular across America all of the time. Comparison sites such as aim to only compare reputable and trustworthy recycling companies so that users can make an impartial choice. Using the Sell My Cell Phones comparison site saves you time and can also help you to get the best deal available. Electronics recycling is a great cause and the more we recycle the better it is for the environment.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.