US mobile ad spending to soar, says eMarketer

Dec 19, 2013

Research firm eMarketer expects spending on mobile advertisements to hit nearly $9.6 billion in the U.S. this year, up from $4.4 billion in 2012 and from less than $1.6 billion in 2011 as Facebook and Google barrel ahead.

Mobile ads now represent nearly 23 percent of the money companies spend on , or ads people see on their computers, tablets and mobile phones. That's up from about 12 percent last year and less than 5 percent in 2011.

Facebook, which began showing in 2012 and Google, which has by far the biggest share of the digital advertising market, account for much of this growth. EMarketer expects Facebook Inc. to surpass Microsoft Corp. and Yahoo Inc. when it comes to digital ad revenue this year, trailing only Google Inc. That's faster than it had predicted earlier.

Google is expected to take a 40 percent share of the digital ad market this year, compared with 7.4 percent for Facebook, 5.9 percent for Microsoft and 5.8 percent for Yahoo, according to eMarketer.

EMarketer estimates that overall digital in the U.S. will grow by nearly 16 percent this year, to $42.6 billion. Mobile advertisements will continue to eat up a larger share of the digital ad market until finally surpassing ad spending on computers in 2017, the research firm predicts.

Companies are spending more money on mobile advertisements because that's where their customers are spending their time. According to the Pew Internet & American Life Project, 63 percent of adult mobile phone owners use their gadgets to go online, a figure that has doubled since 2009.

Explore further: YouTube forecast to rake in $5.6 billion from ads

not rated yet
add to favorites email to friend print save as pdf

Related Stories

New Facebook, Twitter ads boost mobile revenues

Dec 18, 2012

New ad products from Facebook and Twitter have given US mobile advertising a boost, bringing revenues for the sector to more than $4 billion this year, a research firm said Monday.

Google becomes online advertising king: study

Sep 19, 2012

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

US Internet ad revenue grows 15 percent in 2012

Apr 16, 2013

U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday.

EMarketer: Facebook US mobile ad revenue soaring

Apr 03, 2013

A research firm expects Facebook's mobile ad revenue to soar this year, hitting nearly $1 billion a year after the company started to splice ads into its users' mobile phones and tablets.

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Recommended for you

Chinese tech giant Alibaba set to make a splash with US IPO

14 hours ago

The largest tech IPO of the year will come from a company that many Americans have never heard of. Alibaba Group - a Chinese e-commerce behemoth - has decided to go public in the U.S. after months of speculation that it would ...

Ex-Apple chief plans mobile phone for India

Apr 19, 2014

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Apr 19, 2014

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

User comments : 0

More news stories

Finnish inventor rethinks design of the axe

(Phys.org) —Finnish inventor Heikki Kärnä is the man behind the Vipukirves Leveraxe, which is a precision tool for splitting firewood. He designed the tool to make the job easier and more efficient, with ...

Poll: Big Bang a big question for most Americans

Few Americans question that smoking causes cancer. But they have more skepticism than confidence in global warming, the age of the Earth and evolution and have the most trouble believing a Big Bang created the universe 13.8 ...

Making graphene in your kitchen

Graphene has been touted as a wonder material—the world's thinnest substance, but super-strong. Now scientists say it is so easy to make you could produce some in your kitchen.