Serial startup firm Rocket Internet is targeting the growing market for peer-to-peer lending with the launch of a new site in Germany.
Berlin-based Rocket Internet says the site called lendico.de will link up private lenders and consumers seeking loans of 1,000-25,000 euros ($1,360-$34,000).
The market for so-called peer-to-peer loans has grown rapidly in recent years with sites such as Prosper.com and Zopa.com among the biggest incumbents.
Lendico said Sunday that interest rates on loans would start at 2.99 percent. That is about half the typical rate of consumer loans in Germany, Europe's biggest economy.
Spokesman Lukas Jaworski says the company aims to expand to other European countries next year.
Privately-held Rocket Internet specializes in copying successful business ideas.
Its portfolio includes more than 75 companies with over 25,000 employees worldwide.
Explore further: Yik Yak's frat-bro founders shrug off growing pains