Nielsen buying Harris Interactive for about $117M

Nov 25, 2013 by The Associated Press

Consumer research and TV ratings firm Nielsen is buying market research firm Harris Interactive for about $116.6 million.

Harris Interactive says Nielsen agreed to pay $2 per share, but the price may change. The per-share amount is 4 percent below Harris Interactive Inc.'s $2.08 Friday closing price.

Harris Interactive CEO Al Angrisani said in a statement on Monday that the company chose the Nielsen transaction after a review of its strategic options that started earlier this year. Harris Interactive's board unanimously approved the deal.

The transaction is expected to close in the first quarter.

Shares of Rochester, N.Y.-based Harris Interactive are off 4.8 percent to $1.98 in morning trading. Shares of Nielsen Holdings N.V., which is based in New York and the Netherlands, are up 2.7 percent to $42.24.

Explore further: Nielsen to begin measuring mobile viewing

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Soft maker Deltek to be taken private for $890.5M

Aug 27, 2012

(AP)—Deltek Inc. shares slid nearly 8 percent Monday after the business software company said that it was being bought by private equity firm Thoma Bravo LLC in a cash deal worth about $890.5 million.

Recommended for you

What's PayPal's first solo move?

16 hours ago

PayPal's impending split from long-time partner eBay Inc. will ratchet up its appeal to online retail competitors such as Amazon.com and give it the freedom to aggressively take on new mobile pay challeng ...

AOL to feed more video, news to Microsoft's MSN

21 hours ago

AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.

User comments : 0