Netflix spruces up service for television screens

Nov 13, 2013

Netflix is reprogramming the way its Internet video subscription service appears on millions of television screens in an attempt to hook viewers for even longer periods.

The makeover of Netflix Inc.'s TV menu starts showing up Wednesday on televisions that connect to the Internet through recently released Blu-ray players, PlayStation and Xbox video game consoles and the Roku 3 set-top box.

The new design includes more visual thumbnails that explain the company's recommendations, including a capsule that offers details about why a particular movie or TV series might appeal to the interests of each subscriber. A blurb about each episode in TV series also appears. If subscribers enable their Netflix activity to be tied to Facebook's social network, the new format lists friends who have previously watched the video.

Explore further: Netflix rolls out new tool to profile viewers

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Netflix rolls out new tool to profile viewers

Aug 01, 2013

Netflix is introducing a long-awaited feature that will make it easier for the Internet video service to track and analyze the viewing habits of people sharing the same $8-per-month account.

Netflix lets US viewers share at Facebook

Mar 13, 2013

Netflix on Wednesday took the long awaited step of letting US users share with Facebook friends what they have been watching at the film and television show streaming service.

Netflix adds to original shows with Sony deal

Oct 15, 2013

Netflix on Monday announced a deal with Sony to create a psychological thriller series for the online streaming and DVD service, ramping up original programming to win subscribers.

Recommended for you

Chinese smartphone makers win as market swells

16 hours ago

Chinese smartphone makers racked up big gains as the global market for Internet-linked handsets grew to record levels in the second quarter, International Data Corp said Tuesday.

Full appeals court upholds labels on meat packages

16 hours ago

(AP)—A federal appeals court has upheld new government rules that require labels on packaged steaks, ribs and other cuts of meat to say where the animals were born, raised and slaughtered.

User comments : 0