Deezer aims to enter US market in 2014

November 20, 2013 by Lucie Godeau
Deezer General Manager for France Simon Baldeyrou (R) poses with Deezer co-founder Daniel Marhely during a press conference to present the evolutions of the website, in Paris on November 6, 2013

Online music streaming service Deezer aims to expand to the United States next year, one of the last remaining untapped markets for the French pioneer of legal music services, the company's co-founder said Wednesday.

"In principle, it's a project for 2014," Daniel Marhely told AFP.

A date for the launch has not yet been set, "but 2014 will be an American year for us."

The company which offers listeners in 180 countries a catalogue of over 30 million songs, offers a limited free service supported by advertisements, but small monthly fees gives ad-free access and on .

With its main competitors—Spotify, Rdio, Pandora Media and Rhapsody—present in the US market, with Apple starting a streaming radio service and Google's YouTube also reportedly looking to launch a paid , Marhely acknowledged it was a handicap for Deezer to be absent.

"The big partners, the media brands come from there. You have to be there to exist," he told AFP.

While competition is intensifying in the sector, "not all the cards have been dealt," said Marhely.

Despite raising money for expansion last year, he said Deezer was not looking at going into the US market alone and would seek a partner, like a mobile telephone operator as it has done in other countries and which has allowed it to amass 5 million paying subscribers.

Marhely did not rule out Deezer partnering with a firm outside of the telecom sector, but he denied "rumours" of Microsoft snapping up his company.

With streaming services offering pretty much the same catalogue of at similar prices, Marhely said Deezer may try to position itself differently on the US market to differentiate itself from competitors.

Deezer will also seek to attract US subscribers with the quality of its service which recommends music to listeners, using computer algorithms and a team of 50 music experts.

While present in 180 countries, the company decided six months ago to focus essentially on five countries: France where it is in the lead, plus Brazil, Mexico, Britain and Germany.

"To be everywhere, but small, that doesn't have an impact," said Marhely.

Deezer would post sales this year of nearly 100 million euros ($134 million), he predicted, up from around 60 million euros last year.

Explore further: Virgin Media to launch Spotify service for subscribers

Related Stories

Matching fans to music tops record industry agenda

February 1, 2012

After a decade-long battle against file-sharing, music and technology giants are now pushing users to share to their hearts' content, with online music recommendations a key issue at the MIDEM trade fair that wrapped up Tuesday.

YouTube readying paid music service (Update)

October 25, 2013

Google's video-sharing arm YouTube is preparing to launch a subscription music service to allow consumers to watch videos and listen to music ad-free, industry sources said Friday.

Recommended for you

Cellphones can steal data from 'air-gapped computers'

July 28, 2015

Researchers at the Ben-Gurion University of the Negev (BGU) Cyber Security Research Center have discovered that virtually any cellphone infected with a malicious code can use GSM phone frequencies to steal critical information ...

Tech leaders warn over 'killer robots' (Update)

July 28, 2015

A group of top tech leaders, including British scientist Stephen Hawking and Apple co-founder Steve Wozniak, on Tuesday issued a stern warning against the development of so-called killer robots.

Where is solar power headed?

July 22, 2015

Most experts agree that to have a shot at curbing the worst impacts of climate change, we need to extricate our society from fossil fuels and ramp up our use of renewable energy.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.