Apple's new iPad mini goes on sale

Nov 12, 2013
A child plays with an Apple's iPad Mini on July 6, 2013 in Rosny-sous-Bois, near Paris

Apple announced Tuesday it has begun selling its newly revamped iPad mini tablet with an enhanced "retina" display, for which it had not previously announced a firm launch date.

Apple unveiled the new gadget on October 22 at the same time as its larger sibling, the iPad Air, but said the mini would be sold at an unspecified date in November.

Apple is the largest single vendor of tablets although its market share has now slipped amid competition from rivals.

Analysts say the lower-priced iPad mini accounts for more than half of Apple tablet sales, although the company has not released detailed sales figures.

Chief Executive Time Cook said recently that he expects demand to exceed supply for the iPad mini during the key holiday sales period.

"It's unclear whether we will have enough for the quarter or not," he said during Apple's earnings call in October.

"We know how many we will have, but you really don't know the demand until after you start shipping and so we will see how that goes."

Apple did not indicate in which countries the iPad mini would be immediately available. In October, the company said the new tablets would be sold in more than 40 markets worldwide.

"The response to iPad Air has been incredible, and we're excited for customers to experience the new iPad mini with retina display," said Philip Schiller, Apple's of marketing.

"We think customers will love both of these thin, light, powerful new iPads, and we're working hard to get as many as we can in the hands of our customers."

The iPad mini is being sold in the Apple online store and by retailers and mobile operators starting at $399 for US customers. The old iPad mini is sold at prices starting at $299.

Explore further: New Samsung, HTC phones coming April 10 in US (Update)

add to favorites email to friend print save as pdf

Related Stories

Apple planning iPad news, report says

Oct 08, 2013

Apple is planning to reveal iPad updates at an invitation-only event later this month, the technology news website AllThingsD reported Tuesday.

Recommended for you

Panoramas for your tablet

Mar 25, 2015

Most people are familiar with the fictional world of 'Star Trek,' in which the characters can use a holodeck to create and interact with virtual worlds. It is possible to recreate a similar effect in the ...

Bound to please: Book-making machines star at French fair

Mar 23, 2015

Chose a PDF file on the screen and five minutes later a book, printed and bound with a proper cover, spits out. It used to be science fiction, but machines that do this are here now and increasingly grabbing the attention ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.