Apple's new iPad mini goes on sale

Nov 12, 2013
A child plays with an Apple's iPad Mini on July 6, 2013 in Rosny-sous-Bois, near Paris

Apple announced Tuesday it has begun selling its newly revamped iPad mini tablet with an enhanced "retina" display, for which it had not previously announced a firm launch date.

Apple unveiled the new gadget on October 22 at the same time as its larger sibling, the iPad Air, but said the mini would be sold at an unspecified date in November.

Apple is the largest single vendor of tablets although its market share has now slipped amid competition from rivals.

Analysts say the lower-priced iPad mini accounts for more than half of Apple tablet sales, although the company has not released detailed sales figures.

Chief Executive Time Cook said recently that he expects demand to exceed supply for the iPad mini during the key holiday sales period.

"It's unclear whether we will have enough for the quarter or not," he said during Apple's earnings call in October.

"We know how many we will have, but you really don't know the demand until after you start shipping and so we will see how that goes."

Apple did not indicate in which countries the iPad mini would be immediately available. In October, the company said the new tablets would be sold in more than 40 markets worldwide.

"The response to iPad Air has been incredible, and we're excited for customers to experience the new iPad mini with retina display," said Philip Schiller, Apple's of marketing.

"We think customers will love both of these thin, light, powerful new iPads, and we're working hard to get as many as we can in the hands of our customers."

The iPad mini is being sold in the Apple online store and by retailers and mobile operators starting at $399 for US customers. The old iPad mini is sold at prices starting at $299.

Explore further: Gift Guide: Strong photo, video gear options

add to favorites email to friend print save as pdf

Related Stories

Apple planning iPad news, report says

Oct 08, 2013

Apple is planning to reveal iPad updates at an invitation-only event later this month, the technology news website AllThingsD reported Tuesday.

Recommended for you

Ear-check via phone can ease path to diagnosis

Dec 18, 2014

Ear infections are common in babies and young children. That it is a frequent reason for young children's visit to doctors comes as no consolation for the parents of babies tugging at their ears and crying ...

Gift Guide: Home products come with connectivity

Dec 18, 2014

Do you really need an app to tell you to brush and floss? It seems every household appliance is getting some smarts these days, meaning some connection to a phone app and the broader Internet. But then what?

BlackBerry launches Classic in last-ditch effort

Dec 17, 2014

(AP)—BlackBerry is returning to its roots with a new phone that features a traditional keyboard at a time when rival Apple and Android phones—and most smartphone customers—have embraced touch screens.

Tag Heuer changes tune, now looking at smartwatches

Dec 16, 2014

Barely a few months after dismissing Apple's smartwatch, the new chief executive of luxury Swiss watchmaker Tag Heuer conceded Tuesday that such a hi-tech gadget might after all have a place in his firm's ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.