Amazon ships twice as many items through Prime vs. free shipping

Nov 05, 2013 by Jay Greene

Amazon.com Inc. disclosed Friday that it ships more than twice as many items to members who use its Prime subscription service in the United States than to those shoppers who opt for free shipping.

The company is typically opaque when it comes to details about Prime, the $79-a-year service that offers free two-day shipping on more than 15 million items. It won't, for example, disclose how many the service has. The detail about the Prime shopping data came buried in a news release about holiday sales trends.

To be sure, it's not a particularly precise data point, since the company would only say the units, not dollar amounts, shipped using Prime are twice the number as those sent via its free shipping offer. What's more, Amazon racks up plenty of sales of items for which consumers opt to pay for shipping.

Still, the detail about how much more Prime members shop offers insight into Amazon's strategy to add more features to boost enrollment in the program.

Amazon Studios, for example, has been busily building a slate of original programing for its Netflix-like Prime Instant Video streaming video available for members. And the company also offers a free lending library of more than 350,000 digital books for Prime members who also own Kindle e-readers.

Just last week, Amazon boosted the minimum order price shoppers had to reach before getting free shipping by $10 to $35 in a move that was widely seen as an effort, in part, to drive customers to Prime.

An Amazon spokeswoman declined to disclose any more details about Prime shopping data.

Explore further: Amazon.com raises free shipping minimum to $35

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Amazon offers free online movies to Prime members

Feb 22, 2011

Online shoppers subscribing to Amazon.com's premium membership are getting a new entertainment feature that will allow them to watch movies over the Internet, just as they can through Netflix's rapidly growing ...

Google tests same-day delivery shopping service

Mar 28, 2013

Google on Thursday began testing a service for same-day delivery of toys, clothing, groceries or other items ordered online in what could be a challenge to online retail titan Amazon.

Recommended for you

Germany's Rocket Internet has lukewarm IPO

6 hours ago

Germany's ambitious start-up platform Rocket Internet made its high-profile arrival on the Frankfurt stock market on Thursday but got off to a disappointing start as shares slumped in morning trading.

Samsung China supplier sues US labor watchdog

6 hours ago

A Chinese supplier of Samsung Electronics Co. filed a lawsuit accusing a New York City-based labor watchdog of spreading false rumors of child labor, but the labor group says it has evidence to back up its report.

The New York Times to cut 100 newsroom jobs

22 hours ago

The New York Times Co. says it is cutting about 100 newsroom jobs through buyouts and layoffs in an effort to trim costs and focus more on its digital efforts.

User comments : 0