Amazon ships twice as many items through Prime vs. free shipping

Nov 05, 2013 by Jay Greene

Amazon.com Inc. disclosed Friday that it ships more than twice as many items to members who use its Prime subscription service in the United States than to those shoppers who opt for free shipping.

The company is typically opaque when it comes to details about Prime, the $79-a-year service that offers free two-day shipping on more than 15 million items. It won't, for example, disclose how many the service has. The detail about the Prime shopping data came buried in a news release about holiday sales trends.

To be sure, it's not a particularly precise data point, since the company would only say the units, not dollar amounts, shipped using Prime are twice the number as those sent via its free shipping offer. What's more, Amazon racks up plenty of sales of items for which consumers opt to pay for shipping.

Still, the detail about how much more Prime members shop offers insight into Amazon's strategy to add more features to boost enrollment in the program.

Amazon Studios, for example, has been busily building a slate of original programing for its Netflix-like Prime Instant Video streaming video available for members. And the company also offers a free lending library of more than 350,000 digital books for Prime members who also own Kindle e-readers.

Just last week, Amazon boosted the minimum order price shoppers had to reach before getting free shipping by $10 to $35 in a move that was widely seen as an effort, in part, to drive customers to Prime.

An Amazon spokeswoman declined to disclose any more details about Prime shopping data.

Explore further: Japan's NTT to buy German data centre operator

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Amazon offers free online movies to Prime members

Feb 22, 2011

Online shoppers subscribing to Amazon.com's premium membership are getting a new entertainment feature that will allow them to watch movies over the Internet, just as they can through Netflix's rapidly growing ...

Google tests same-day delivery shopping service

Mar 28, 2013

Google on Thursday began testing a service for same-day delivery of toys, clothing, groceries or other items ordered online in what could be a challenge to online retail titan Amazon.

Recommended for you

Japan's NTT to buy German data centre operator

12 hours ago

Japanese telecom giant NTT Communications is looking to acquire German data centre operator e-shelter, as it seeks to cash in on growing demand in Europe, a newspaper reported Saturday.

Google hits back at rivals with futuristic HQ plan

Feb 27, 2015

Google unveiled plans Friday for a new campus headquarters integrating wildlife and sweeping waterways, aiming to make a big statement in Silicon Valley—which is already seeing ambitious projects from Apple ...

Ericsson sues Apple over patent violations

Feb 27, 2015

Swedish telecoms group Ericsson announced Friday a lawsuit against Apple claiming that the US tech giant continued to use its technology in iPhones and other wireless devices after refusing to renew a licencing ...

Stock market shrugs off net neutrality vote

Feb 27, 2015

(AP)—The stock market largely shrugged off the Federal Communications Commission's vote to impose tougher rules on broadband providers like Comcast, Verizon and AT&T to prevent them from creating paid fast lanes for the ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.