Verizon launches same-day delivery of new phones

Oct 15, 2013 by Maria Panaritis

Verizon Wireless leaped forward in the race for online allure Monday by launching same-day delivery of phones to customers in the Philadelphia area, a perk the company said it would extend to several other markets by the year's end.

No longer will customers in Philadelphia and some of its suburbs have to wait overnight for new, replacement or even "loaner" travel phones. Now, orders made online by 10 a.m. will be delivered by 7 p.m. to the customer's location unless a particular device is on back order, such as the iPhone 5S and iPhone 5C, Verizon Wireless said.

The cost for same-day service: $19.99, compared to $14.99 for overnight delivery, which was previously the fastest service.

Orders must be placed at www.verizonwireless.com to qualify, and a signature is required upon drop-off.

The move reflects a retail marketplace so fast-changing and competitive that merchants are rushing to deliver online, and faster than ever, whether customers truly "need" it or not.

Verizon Wireless is investing in the new perk partly for how it plays with younger, tech-savvy consumers 18-34 years old with six-figure incomes. That subset of millennials, according to market research, are 56 percent more likely than the average online shopper to opt for online delivery, said Paul Macchia, a spokesman for Verizon Wireless in Basking Ridge, N.J.

Delivering so rapidly, however, does not come cheaply. If a company warehouse is close to consumers, and inventory can additionally be drawn from a network of nearby stores, it becomes less cost-prohibitive for retailers.

"It's very expensive to go that last mile," said Barbara Kahn, director of the Baker Retailing Center at the University of Pennsylvania's Wharton School.

In becoming the first wireless carrier to offer same-day delivery, Verizon will fill orders in Philadelphia and some of its core suburban towns in southeastern Pennsylvania and southern New Jersey with inventory from a warehouse in Coatesville, Pa.

As the program expands to Pittsburgh, New York, Dallas and San Francisco in the months ahead, the service may also draw from some of Verizon's 2,300 company-owned stores nationwide.

Speedy will not, however, ease the angst of customers whose phones are insured and in need of replacement because of, say, damage. In such cases, the company still urges customers to come to Verizon stores and discuss the situation. The online portal does not allow for that just yet, Macchia said.

Explore further: German chip-maker Infineon sees growth after solid Q4

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Verizon plans $25 bn debt offering: source

Sep 05, 2013

Verizon plans a record $25 billion debt offering as it gathers financing to buy Vodafone's stake in their Verizon Wireless joint venture, a person familiar with the matter said Thursday.

Cox agrees to sell wireless spectrum to Verizon

Dec 16, 2011

(AP) -- Cable company Cox Communications on Friday said that it has agreed to sell some of its airwave licenses to Verizon Wireless for $315 million and will resell Verizon service in its stores.

AT&T extends wait for new phone to 2 years

Jun 10, 2013

AT&T is extending from 20 months to 24 months the time it takes for customers on contract-based plans to earn a fully subsidized upgrade to a new phone.

Recommended for you

EU Parliament votes to break up Google

8 hours ago

The European Parliament voted overwhelmingly for the break-up of Google Thursday in a largely symbolic vote that nevertheless cast another blow in the four-year standoff between Brussels and the US Internet ...

Toyota finds new air bag issue, recalls more cars

13 hours ago

Toyota Motor Corp. recalled more than 40,000 vehicles in Japan on Thursday as part of a worldwide scare over defective air bags and is investigating a new type of air bag problem that could lead to further recalls.

Netflix sues Yahoo CIO for alleged kickbacks

Nov 26, 2014

Netflix is suing a former company vice president who is now chief information officer at Yahoo, accusing him of receiving money from vendors he hired to work with the video streaming company.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.