Twitter names news chief, from NBC (Update)

Oct 24, 2013
Twitter announced Thursday it hired Vivian Schiller to head its news operations, as the popular messaging service ramps up its efforts in the field ahead of its stock market debut

Twitter announced Thursday it had hired former NBC executive Vivian Schiller to head its news operations, as the messaging service ramps up efforts in the field ahead of its stock market debut.

"We're thrilled to announce @VivianSchiller is joining the team as Twitter's new Head of News Partnerships. She starts in January!" said a tweet from the Twitter for News account.

Schiller has been the chief digital officer for NBC News since 2011, and has some 25 years experience in the media business. She is expected to be a key liaison between Twitter and the news industry.

Prior to joining NBC, Schiller was president and chief executive of National Public Radio and before that headed the day-to-day operations of NYTimes.com, then the largest newspaper website on the Internet.

She also worked at CNN and Discovery Communications.

The appointment highlights the growing role of Twitter and other social media in the news industry. Many journalists use the messaging platform for keep up with events, and also to get a wider audience for their own coverage.

A recent survey by Oriella PR Network showed some 60 percent of journalists surveyed in 14 countries use Twitter in their work, and 51 percent used some type of "microblogs" including Twitter and Facebook to gather new stories.

A Pew Research Center study released Thursday showed Twitter rival Facebook is becoming a key source of news for users of the huge social network, even if people discover articles mostly by happenstance.

Twitter is in the process of launching an initial public offering (IPO) expected to raise some $1 billion. The deal suggests a valuation of $15 billion or more, according to analysts, for the San Francisco company.

The company announced in May it was seeking someone to be "responsible for devising and executing the strategies that make Twitter indispensable to newsrooms and journalists, as well as an essential part of the operations and strategy of news organizations and TV news networks."

The job description said the person would be "Twitter's representative to the news industry" and "manage Twitter's partnerships with newsrooms in the United States as well its relationships with journalists."

Explore further: Twitter's losses mount ahead of IPO

add to favorites email to friend print save as pdf

Related Stories

Twitter announces plans for stock offering

Sep 12, 2013

Twitter announced Thursday, in a tweet, that it has submitted papers for a stock offering, the most hotly anticipated in the tech sector since Facebook's last year.

Twitter to list on NYSE (Update)

Oct 15, 2013

Twitter shares will trade on the New York Stock Exchange, documents showed Tuesday, shunning the tech-heavy Nasdaq which saw major problems in Facebook's market debut in 2012.

Recommended for you

Facebook dressed down over 'real names' policy

Sep 17, 2014

Facebook says it temporarily restored hundreds of deleted profiles of self-described drag queens and others, but declined to change a policy requiring account holders to use their real names rather than drag names such as ...

Yelp to pay US fine for child privacy violation

Sep 17, 2014

Online ratings operator Yelp agreed to pay $450,000 to settle US charges that it illegally collected data on children, in violation of privacy laws, officials said Wednesday.

User comments : 0