Sony hopes sharable clips, extras aid movie buying

Oct 23, 2013

Sony is hoping that providing sharable movie clips and extras like deleted scenes will prompt more people to buy digital movies. At least that's the intention behind a new initiative it's calling Vudu Extras+.

The initiative gives people who buy movies on Wal-Mart Stores Inc.'s online video service Vudu the ability to share dozens of clips or behind-the-scenes footage on Facebook and Twitter. In each case, a link takes you to a website with the clip embedded.

For its first movie under the system, "District 9," Sony makes available 17 clips, five deleted scenes and five snippets available for sharing. Some of the content is reserved for others who also buy the movie for at least $9.99.

Explore further: AOL to feed more video, news to Microsoft's MSN

More information: District 9 with Vudu Extras+: bit.ly/1a5Suea

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Movieclips.com launches with studio deals

Dec 03, 2009

(AP) -- Movieclips.com, an online movie clip-sharing service, launched in beta test mode on Wednesday touting the cooperation of six major Hollywood studios amid an industrywide slowdown in DVD sales.

Wal-Mart buys online movie company Vudu

Feb 22, 2010

US retail giant Wal-Mart plunged into the online video market on Monday with the purchase of Vudu, a company which delivers movies to Internet-enabled television sets and Blu-ray players.

'Shrek' studio joins Wal-Mart disc-to-digital plan

Apr 16, 2012

(AP) -- DreamWorks Animation SKG Inc., the maker of "Shrek," "Madagascar" and "Kung Fu Panda," is teaming up with Wal-Mart Stores Inc. to help people convert their old DVDs into an online movie library.

Wal-Mart offers video streaming on website

Jul 26, 2011

Now playing: Movies at Walmart.com. The world's largest retailer on Tuesday started streaming many movies the same day they come out on DVD, in a second bid for a share of popular movie rental and streaming website Netflix ...

Wal-Mart and Amazon go around Apple App Store

Aug 10, 2011

(AP) -- Wal-Mart Stores Inc. and Amazon.com Inc. on Wednesday revealed new video and book-reading services that are designed for the iPad but bypass Apple Inc.'s fees on content sales.

Recommended for you

AOL to feed more video, news to Microsoft's MSN

2 hours ago

AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.

Microsoft to tap $2-trillion Indian cloud market

6 hours ago

Microsoft announced plans Tuesday to offer its commercial cloud services from Indian data centres as it seeks to tap what it calls a $2-trillion market in the country where Internet use is growing rapidly.

User comments : 0