All Sochi Olympic athletes to get Galaxy Note 3

Oct 23, 2013

Athletes who fail to clinch gold at the 2014 Sochi Winter Olympics can take home something else: a $900 smartphone from Samsung.

Samsung Electronics Co. is giving the Galaxy Note 3 smartphone to all athletes competing at the Sochi Games in February.

The announcement Wednesday is part of the South Korea company's marketing campaign as a sponsor of the Olympic Winter Games.

It reflects Samsung's growing clout in the smartphone market and willingness to shell out to promote its brand and products.

Samsung Electronics spent $10 billion last year on promotions and advertising.

Explore further: Review: Samsung Galaxy S6 impresses, but something's missing

Related Stories

Samsung reports record-high profit for 3Q

Oct 04, 2013

Operating profit at Samsung Electronics hit another record high in the July-September quarter, likely driven by robust sales of its cheaper mid-range smartphones in developing countries.

Corning shares jump on LCD glass deal with Samsung

Oct 22, 2013

Corning Inc. on Tuesday announced a tie-up with a Samsung Electronics subsidiary that will boost the glass maker's earnings immediately and guarantees that it will supply Samsung with liquid crystal display glass through ...

Recommended for you

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.