Instagram to start showing advertisements

Oct 04, 2013

Instagram, the mobile photo-sharing app owned by Facebook Inc., says it will start showing "occasional" photo and video advertisements in the coming months.

It's Instagram's first step toward making money. While users can already follow brands and businesses, part of the app's appeal has been its simplicity and, for some, a lack of advertisements.

To ease users into seeing ads, the company said in a blog post Thursday that it will focus on showing "a small number" of "high-quality photos and videos" from a handful of brands.

Facebook bought Instagram last fall for $715.3 million, $300 million of it in cash and the rest in stock. The app has more than 150 million and is especially popular with teenagers and .

Explore further: Digital dilemma: How will US respond to Sony hack?

4 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Photo feud escalates between Instagram, Twitter

Dec 10, 2012

A social media feud between Twitter and Instagram has escalated as the Facebook-owned photo-sharing service made it impossible for Internet users to integrate images from tweets. ...

Recommended for you

Digital dilemma: How will US respond to Sony hack?

15 hours ago

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

18 hours ago

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

20 hours ago

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.