Google Web Designer to simplify the building of ads

October 1, 2013 by Nancy Owano weblog

( —Back in June, there was talk of a Google plan to launch something called Google Web Designer, which would be a free development tool to create web sites and ads, built with HTML 5. The words for when it was to be available were "soon" and "in coming months." As of Monday, the word is out and it is official. Google's Web Designer tool to help ad makers is finally here, in beta, available and free for download for Mac and Windows. Google Web Designer has a large central area for building projects and editing code. The area is surrounded by tool bar, tool options bar, timeline, and panels that let you do such tasks as modify elements, add components, and add events.

Sean Kranzberg, engineering manager, Google Web Designer, described how Web Designer was going to have an impact on advertisers' efforts, if not struggles, to easily create advertising on mobile devices. "By now, it's evident that multi-screen consumption is the way of the future; mobile and tablet devices are becoming consumers' first screens, so the content that is developed needs to work seamlessly across these screens," said Kranzberg. "Until recently," he said, "advertisers didn't have the tools they needed to easily develop content fit for today's cross-screen experiences." There have been too many choices to make when developing for mobile – "too many platforms, browsers, and devices to build for, and no tools that simplify the development process."

Google Web Designer will make a difference, providing an HTML5 build of content across desktops, smartphones, and tablets. "We think that Google Web Designer will be the key to making HTML5 accessible to people throughout the industry, getting us closer to the goal of 'build once, run anywhere,'" Kranzberg said. Once the designer is done creating content, Google Web Designer outputs clean and readable HTML5, CSS3, and Javascript. Google Web Designer has options for those with skills in coding and design. With each feature set, there appears to be two optional paths, for experienced coders versus amateurs eager to create something professional nonetheless.

This video is not supported by your browser at this time.
Google Web Designer Demo

As for , the Google Web Designer team said, "Let us handle the HTML5 and CSS3 so you're free to focus on what you love to do," but its page also carries a message for those who feel "more hands-on." Code can be tweaked by hand. All the code is hand-editable, said Google. "Your ideas are now amplified by code, not restricted by it."

Users will be able to build animations scene by scene with Quick mode. In Advanced mode, users have the option for more control over page elements. Web Designer carries a suite of 3D rendering tools and illustration features. Google Web Designer will make it easy to publish ads through any platform, according to the company. "Choose from DoubleClick Studio or AdMob, or go for the Generic option to push through any other ad network. No coding required." Google also said users will receive product updates automatically, without having to re-download the application.

Explore further: Google releases Chrome 11 beta with HTML5 speech input API

More information:

Related Stories

Google releases Chrome 11 beta with HTML5 speech input API

March 24, 2011

( -- Ah the beta version. It is a special time in a new versions life, when the world at large gets a first look at what the end product will be. Kind of a like a sonogram for new technology. Of course, when you ...

Google gives Gmail a new look

November 1, 2011

Google on Tuesday unveiled a new look for its free email service, inviting users to switch if they like what they see.

Google gives search results more room

November 7, 2012

Google began Tuesday serving up revamped search pages that give results more room by shifting the tools menu to the top of the screen.

Cube Slam: Google's video game plays up WebRTC, WebGL

June 14, 2013

( —Google has a new game called Cube Slam where you get to slam a cube into another player's screen target. If you hit the cube against the other player's screen three times, terrific, the screen shatters. To keep ...

Google unleashes Coder for Raspberry Pi as kid-friendly tool

September 14, 2013

A team at Google Creative Lab recently turned to the $35 Raspberry Pi, the little machine that helps to teach kids how computers work. Talking about it led to what people at the Lab do best, and that is hatch. Raspberry Pi, ...

At 15, Google revisits past, eyes future

September 26, 2013

Google celebrated its 15th birthday Thursday with a trip down memory lane, and an update to the search engine formula which helped spawn the tech giant.

Recommended for you

No lens? No problem for FlatCam

November 23, 2015

How thin can a camera be? Very, say Rice University researchers who have developed patented prototypes of their technological breakthrough.

Study: Words can deceive, but tone of voice cannot

November 23, 2015

A new computer algorithm can predict whether you and your spouse will have an improved or worsened relationship based on the tone of voice that you use when speaking to each other with nearly 79 percent accuracy.

A row-bot that loves dirty water

November 23, 2015

Polluted water can at times make swimming in the sea or a pool risky, on the other hand aquatic organisms such as water boatman need the nutrients in dirty water to feed on. Taking inspiration from water beetles and other ...

Tandem solar cells are more efficient

November 23, 2015

Stacking two solar cells one over the other has advantages: Because the energy is "harvested" in two stages, and overall the sunlight can be converted to electricity more efficiently. Empa researchers have come up with a ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.