Facebook says 56 million 'like' it in Arab world

Oct 01, 2013
A view of a tablet and a smartphone displaying the Facebook app's splash screen on May 10, 2012 in Washington, DC

Facebook announced Tuesday that it has 56 million active users in the Middle East and North Africa, where activists used the social media network to organise Arab Spring uprisings.

Half of these returned to the website on a daily basis, Facebook regional chief Jonathan Labin told a news conference in Dubai, noting a significant increase in the number of people connecting from mobile devices.

"Every month, 56 million people are active on Facebook across the MENA region, with 50 percent of those returning on a daily basis," Facebook said in a statement.

In total, "33 million people in MENA use a phone or tablet to access the service every month, while the number of daily active users on mobile has reached 15 million.

"People in the GCC (Gulf Cooperation Council countries) are particularly well-connected with a mobile connectivity rate of 196 percent—an average of two SIM cards per person," the US company added.

According to Labin, this increase in Facebook users offers great opportunities for advertisers.

"We are seeing an increase in the number of advertisers who are turning to Facebook to get their message to the people who matter most," he said.

Facebook's mobile advertising revenues have leaped from zero percent in the first half of 2012 to 41 percent of total advertising revenues in the second quarter of 2013.

In May 2012, Facebook announced the opening in Dubai of its sales office for the Middle East and North Africa, naming Dubai's Emirates Airlines and Doha-based Al-Jazeera television among its advertising clients.

Activists in several Arab world countries have used Facebook and other Internet social networking sites as a speedy, anonymous and efficient engine to organise protests and campaigns that swept the region since 2011.

Explore further: Facebook's Zuckerberg wants to figure out social equation

Related Stories

Facebook launches Mideast office in Dubai

May 30, 2012

(AP) — Facebook Inc. launched its first office in the Arab world Wednesday, aiming to drum up new advertising business from Dubai as investors fret over its struggling share price.

Facebook says 'simple' app used by 100 million

Jul 22, 2013

US social network giant Facebook said Monday it has surpassed 100 million users a month using an application designed for "simple" mobile phones widely used in developing nations.

Facebook shares rebound from dismal IPO

Jul 30, 2013

Facebook shares on Tuesday nearly climbed their way back to the $38 mark from which they plunged after a dismal debut in the stock market last year.

Twitter announces plans for stock offering

Sep 12, 2013

Twitter announced Thursday, in a tweet, that it has submitted papers for a stock offering, the most hotly anticipated in the tech sector since Facebook's last year.

Recommended for you

New approach to online compatibility

Jun 30, 2015

Many of the online social networks match users with each other based on common keywords and assumed shared interests based on their activity. A new approach that could help users find new friends and contacts with a greater ...

Most internet anonymity software leaks users' details

Jun 29, 2015

Virtual Private Networks (VPNs) are legal and increasingly popular for individuals wanting to circumvent censorship, avoid mass surveillance or access geographically limited services like Netflix and BBC ...

WikiLeaks says NSA spied on French business

Jun 29, 2015

WikiLeaks has released documents that it says show that the U.S. National Security Agency eavesdropped on France's top finance officials and high-stakes French export bids over a decade in what the group called targeted economic ...

Google gets extended deadline to answer EU case

Jun 29, 2015

Brussels has given Google an extension until mid-August to answer an anti-trust case alleging that the tech giant abuses its search engine's market dominance, a company spokesman said Monday.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.