Facebook becomes Google advertising ally

Oct 19, 2013
The Google logo at the Google headquarters in Mountain View, California, on April 7, 2011

Google-owned online ad-placing service DoubleClick on Friday announced that the way has been cleared to include space at Facebook.

Google had previously been shut out of the social network's advertising network, with no reasons given for the exclusion or the change of heart.

Word that the Internet titan's online advertising reach would extend to Facebook came as Google shares breached $1,000 for the first time.

Google stock was priced at $1,011.41 at the close of the Nasdaq on Friday and continued to climb in after-market trades.

Facebook shares also hit a new all-time high on Friday and closed at $54.22 a share.

"Partnership has been key to Google's success as a rising tide lifts all boats," DoubleClick senior product manager Payam Shodjai said in a blog post.

"So we're excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange."

DoubleClick Bid Manager is a way for marketers to buy online ad space at websites across the Internet.

Prior to Friday, Facebook did not permit the Google-owned service to sell at the world's leading social network.

"Starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager," Shodjai said.

Shares of Internet search and advertising titan Google soared past the $1,000 mark after a showed that it was smoothly building its presence in the mobile area while advertising earnings rose all around, with particular help from Google's YouTube website.

Explore further: Google shares soar past $1,000 on strong earnings

add to favorites email to friend print save as pdf

Related Stories

Google to add user recommendations to advertising

Oct 15, 2013

Taking a page from Facebook, Google Inc. said Friday that it may start showing its users' recommendations and comments in advertising that appears on Google services and millions of other sites across the ...

Google becomes online advertising king: study

Sep 19, 2012

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

Tale of the tape: Google versus Facebook

May 17, 2012

Facebook is the hottest Internet company to hit the stock market since Google went public in 2004. The Silicon Valley companies, located seven miles apart, also happen to be locked in a bitter battle for Web surfers' allegiance ...

US Internet ad revenue grows 15 percent in 2012

Apr 16, 2013

U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday.

Recommended for you

Teens love vacation selfies; adults, not so much

10 hours ago

(AP)—Jacquie Whitt's trip to the Galapagos with a group of teenagers was memorable not just for the scenery and wildlife, but also for the way the kids preserved their memories. It was, said Whitt, a "selfie ...

US spy agency patents car seat for kids

13 hours ago

Electronic eavesdropping is the National Security Agency's forte, but it seems it also has a special interest in children's car seats, Foreign Policy magazine reported Wednesday.

Country Web domains can't be seized: regulator

16 hours ago

The Internet's regulatory authority said Wednesday that country-specific Web domains cannot be seized in court proceedings, as it sought to quash an effort to recover assets in terrorism-related lawsuits.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Gyrene251
5 / 5 (1) Oct 19, 2013
I am seriously considering shutting down my Facebook and Google account. Getting to intrusive.