Nissan Nismo is smartwatch with driving experience

Sep 10, 2013 by Nancy Owano weblog

(Phys.org) —The smartwatch as a killer form factor in computer wearables is still up for debate. For some consumers, even the greatest-looking designs will not justify the cost of wearing a general-purpose smart device on the wrist, in the name of hands-free connectivity. Josh Ong writing in The Next Web commented that "the geek in me wants to be excited about smartwatches, but I have yet to see a unit that dreams big enough to justify shouting down the pragmatist in me. The allure of getting my phone's notifications on my wrist just doesn't do it for me." What might do something to draw consumers toward the watches, however was made clear on Monday, when Nissan announced its concept device, the Nissan Nismo watch.

This is a designed especially for Nissan Nismo vehicles. The Nissan Nismo Watch will monitor and analyze a vehicle's performance, a driver's heart rate and social media presence. Nismo is the motorsports and performance division of the Nissan Motor Company.

The watch signifies a break from the pack of broad-concept smart watches, as this device is a car watch with the specific purpose of connecting drivers to their vehicles.

With Nissan's Nismo watch now in view, it will be interesting to see if more industry designers and manufacturers start thinking about "car watches" as a custom niche. Gareth Dunsmore, marketing communications general manager at Nissan in Europe, said the watch integrates car data with , "plus functionalities you would expect, in a way you would socially share with your friends, through Faceobook, Twitter and Instagram."

The watch connects to the car's on-board system using a smartphone app via Bluetooth LE (Low Energy) A will be used and charged by micro-USB. Battery life is said to be "over seven days" under normal usage conditions.

This video is not supported by your browser at this time.

The user interface can be controlled by two buttons. The watch comes in black, white and flagship black and red. The watch is secured onto the wrist with a snap-fit mechanism.

Specifically, the Nissan Nismo watch will allow drivers to monitor vehicle speed and fuel consumption readings; access vehicle telematics and performance data; capture biometric data via a monitor; and receive tailored car messages from Nissan.

Monday's announcement of the Nismo watch was timed ahead of the Frankfurt Motor Show, which runs September 10 to 22, where the car maker, Japan's second largest automotive company, will show the watch.

Earlier this year, Nissan launched the Nismo Lab as a mobile laboratory that features biometric training tools such as brainwave technology and JukeRide - performance analysis tool, that captures biometric and telematics data from Nissan race cars and athletes during races.

Dinsmore said the watch will make Nismo as a brand more accessible. He said even the watch packaging was to reflect the Nismo experience, as it will be made using tires and rubber from the racetrack. "As Nismo is the performance arm of Nissan, we wanted a way of integrating Nismo's heritage in racing into this futuristic innovation."

Chas Hallett, editor-in-chief of What Car?, told the BBC that now with in-car Internet coming and consumer electronics focusing on watch-based connections, Nissan was "getting ahead of the game and joining the two together very cleverly."

Explore further: Houston: We have a problem...but no worries, our virtual therapist is on it

More information: www.bbc.co.uk/news/technology-23964797
nissannews.com/en-US/nissan/us… 45-803f-50f19788d1db
thenextweb.com/gadgets/2013/09… artwatches-too-dumb/

Related Stories

Nissan to have self-driving car on market in 2020

Aug 27, 2013

Motorists could go hands-free, leaving their cars' computer brains fully in charge, as early as 2020, when Nissan says it plans to have a self-driving vehicle ready for the market.

Nissan Leaf electric wins Japan car of the year

Dec 04, 2011

Japanese motor giant Nissan won Car of the Year Japan at the Tokyo Motor Show on Saturday for its Leaf electric model, its makers said, the first time an electric vehicle has picked up the award.

GE, Nissan join hands on electric cars

Oct 01, 2011

General Electric and Nissan, maker of the all-electric Nissan Leaf, said Friday they will team up over the next two years to explore ways to promote the use of electric vehicles.

Drivers of Nissan's electric Leaf report problems

Apr 11, 2011

Japanese auto giant Nissan on Monday said customers in the United States and Japan had reported problems restarting their all-electric Leaf vehicles after switching the motor off. ...

Nissan says electric car can power family home

Aug 02, 2011

Nissan's Leaf electric car can feed power from its battery back into a family home and run appliances for up to two days under a new project the Japanese car-maker unveiled Tuesday.

Recommended for you

Facebook sues law firms, claims fraud

2 hours ago

Facebook is suing several law firms that represented a man who claimed he owned half of the social network and was entitled to billions of dollars from the company and its CEO Mark Zuckerberg.

IBM 3Q disappoints as it sheds 'empty calories'

2 hours ago

IBM disappointed investors Monday, reporting weak revenue growth again and a big charge to shed its costly chipmaking division as the tech giant tries to steer its business toward cloud computing and social-mobile ...

User comments : 0