LivingSocial works to move beyond daily deals

Sep 17, 2013

LivingSocial, like its larger rival Groupon, is working to move beyond daily deals.

Washington-based LivingSocial, which is privately held, is not getting rid of the deals for restaurants, spas and getaways that land in subscribers' inboxes every day. Rather, the company is expanding the number of deals it offers, extending the duration of their availability and adding online coupons for national chains to its offerings.

The move follows the publicly traded Groupon Inc.'s expansion beyond daily deals into new services. And it comes on the heels of Google Inc.'s decision to redesign its Gmail inboxes so that promotions, social network notifications and other non-personal email go into separate folders. Users have click over from a "primary" email tab to see messages Google deems as secondary.

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