iPhone expected to star at Apple event September 10 (Update)

Sep 03, 2013
The Apple logo on September 11, 2012 at the Yerba Buena Center for Arts in San Francisco. Apple on Tuesday fired off invitations to a September 10 event at which it is expected to spice up its iPhone line and unveil a low-priced version.

Apple on Tuesday fired off invitations to a September 10 event at which it is expected to spice up its iPhone line and unveil a low-priced version.

In true Apple style, the invitations revealed little. The message, "This should brighten everyone's day" was below the company logo on a page dotted with brightly colored circles.

The design seemed to lend credence to unconfirmed reports that Apple plans to release iPhones in a rainbow of colors, including gold.

The special event will take place at Apple's headquarters in the Silicon Valley city of Cupertino.

Apple is widely believed to be readying two new versions of its iPhone, with one a less expensive model to win over budget buyers in emerging markets such as China.

Apple's move comes as pressure mounts from rivals such as Samsung that field a Android-powered smartphones running the gamut of prices.

Speculation has centered around whether Apple will shift its strategy of focusing on premium devices priced at the high-end of the market to include a lower-cost handset appealing to people with tight budgets.

While new iPhones promise to grab attention, a centerpiece of the Apple event will be the dramatically overhauled touch-screen interface.

In June, Apple unveiled what chief executive Tim Cook branded the biggest change to iOS—Apple's mobile operating system—since the introduction of the iPhone in 2007.

Jonathan Ive, the man behind the winning hardware designs of Apple products, put his mark on the icons, layout and style of the home and lock screens people use to engage with Apple mobile devices.

The new iOS comes with a hotly anticipated iTunes Radio Service featuring more than 200 stations "and an incredible catalog of music" from Apple's online shop.

The ad-supported free music service "offers music fans access to thousands of new songs every week, as well as serving up exclusive music from new and popular artists before you hear them anywhere else," Apple said.

Apple last week began letting US iPhone owners trade in their smartphones for credit toward buying new models.

As the smartphone market in the United States and other Western countries matures, companies may have better luck encouraging upgrades rather than reaching out to first-time buyers, according to Gartner analyst Van Baker.

Motives for Apple's trade-in program likely include keeping iPhone users loyal to the smartphones as well as the lucrative iTunes shop for digital music, films, and books.

"Keeping people in the fold is what it is all about," Baker said.

South Korean Samsung has found global success with smartphones powered by Google's free Android software, which now dominates the market.

Explore further: Apple readying two iPhone versions for launch

add to favorites email to friend print save as pdf

Related Stories

Apple readying two iPhone versions for launch

Aug 19, 2013

Apple has asked its Taiwan-based supplier to begin shipping two new versions of the iPhone next month, including a lower-cost model, the Wall Street Journal reported Monday.

Recommended for you

Study: Samsung phone durable, but iPhone has edge

Apr 14, 2014

Samsung's new Galaxy S5 smartphone is more durable than last year's model and other leading Android phones, but the iPhone 5s outperformed all of them in part because of its smaller size, a new study finds.

Invention loves collaboration at Milan show

Apr 14, 2014

Collaboration drove invention during Milan's annual International Furniture Show and collateral design week events, yielding the promise of homes without mobile phone chargers, and with more ergonomic seating, ...

Amazon 'to release smartphone later this year'

Apr 12, 2014

Amazon is preparing to release a smartphone in the second half of 2014, thrusting itself into a market already crowded with Apple and Samsung models, The Wall Street Journal reported.

User comments : 0

More news stories

'Chief Yahoo' David Filo returns to board

Yahoo announced the nomination of three new board members, including company co-founder David Filo, who earned the nickname and formal job title of "Chief Yahoo."

Simplicity is key to co-operative robots

A way of making hundreds—or even thousands—of tiny robots cluster to carry out tasks without using any memory or processing power has been developed by engineers at the University of Sheffield, UK.

Floating nuclear plants could ride out tsunamis

When an earthquake and tsunami struck the Fukushima Daiichi nuclear plant complex in 2011, neither the quake nor the inundation caused the ensuing contamination. Rather, it was the aftereffects—specifically, ...

New clinical trial launched for advance lung cancer

Cancer Research UK is partnering with pharmaceutical companies AstraZeneca and Pfizer to create a pioneering clinical trial for patients with advanced lung cancer – marking a new era of research into personalised medicines ...

More vets turn to prosthetics to help legless pets

A 9-month-old boxer pup named Duncan barreled down a beach in Oregon, running full tilt on soft sand into YouTube history and showing more than 4 million viewers that he can revel in a good romp despite lacking ...