eBay launches Brazil fashion app

Sep 18, 2013
US online distributor eBay on Wednesday said it had launched a Portuguese-language version of its Moda fashion app in Brazil as the company aims to tap into Latin America's largest economy.

US online distributor eBay on Wednesday said it had launched a Portuguese-language version of its Moda fashion app in Brazil as the company aims to tap into Latin America´s largest economy.

eBay revealed that Moda app would initially be available for iPhone and iPad users from the end of September in Apple's App Store.

A version will thereafter be rolled out on the Android platform.

"eBay is committed to enabling consumers to shop the world, and now we are focusing specifically on Brazilian shoppers," Luis Arjona, eBay's head of local operations in Brazil, said in a statement from eBay Inc.

"The eBay Moda fashion app - specifically designed with Brazilian shoppers in mind - gives them access to the world's fashion inventory at attractive prices - anytime, anywhere."

Access to further non-fashion product lines online will follow but "we want first to test the market," Arjona told Brazilian financial daily Valor.

The move into Brazil comes after eBay noted during the past 2 months that emerging markets account for some 90 percent of e-commerce globally.

To begin with the Brazilian app will offer the same products as those on sale on eBay´s US site but the company intends in due course to offer special promotions for Brazilian customers.

In addition, eBay expects to attract local companies to do business via the site.

"We intend to strike agreements with local brands and vendors, though not immediately," Arjona told Folha de Sao Paulo daily.

In Brazil, an of more than 200 million people, traders will be able to sell and purchase either in dollars or in the Brazilian currency, the real.

According to consultancy eBit, e-commerce in Brazil hit 22.5 billion reais in 2012 (11.5 billion dollars), a 20 percent rise on 2011.

EBay said some 37 million Brazilians use mobile internet - but that number is set to mushroom to an estimated 96 million by 2017.

The US company indicated such growth "uniquely positions eBay to win globally as the commerce landscape evolves."

Explore further: Britain's UKIP issues online rules after gaffes

add to favorites email to friend print save as pdf

Related Stories

EBay to add image recognition to mobile offerings

Oct 13, 2011

EBay plans to add image-recognition technology to its mobile offerings, allowing shoppers to snap photos of items they covet - such as a cute dress a friend is wearing - that an eBay app will match up with similar items for ...

PayPal to announce online shopping login service

Oct 12, 2011

(AP) -- PayPal, eBay's online payment service, plans to announce a new service Wednesday that aims to make it easier to shop online by cutting down on the number of accounts consumers have to create with various Web retailers.

Online marketplace eBay courts China shoppers

Nov 12, 2012

Leading Internet marketplace eBay on Monday took aim at China with the launch of a website aimed at enticing fashion-conscious shoppers there with "the very best" of its offerings.

PayPal announces online shopping login service

Oct 12, 2011

PayPal, eBay's online payment service, announced a new service Wednesday that aims to make it easier to shop online by cutting down on the number of accounts consumers have to create with various Web retailers.

Recommended for you

Britain's UKIP issues online rules after gaffes

14 hours ago

UK Independence Party (UKIP), the British anti-European Union party, has ordered a crackdown on the use of social media by supporters and members following a series of controversies.

Sony saga blends foreign intrigue, star wattage

14 hours ago

The hackers who hit Sony Pictures Entertainment days before Thanksgiving crippled the network, stole gigabytes of data and spilled into public view unreleased films and reams of private and sometimes embarrassing ...

Digital dilemma: How will US respond to Sony hack?

Dec 18, 2014

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.