Baseball demos location tech with Apple's iBeacon

Sep 26, 2013 by Anick Jesdanun
In this Friday, Sept. 20, 2013, file photo, a sales person pulls out an iPhone 5s for a customer during the opening day of sales of the iPhone 5s and iPhone 5C, in Hialeah, Fla. Apple says Monday, Sept. 23, 2013, that shoppers snapped up 9 million of its newest iPhones since the devices were launched Friday, and that demand is exceeding supply. (AP Photo/Alan Diaz)

As good as GPS is at helping smartphones guide you, the technology isn't very precise and doesn't work reliably indoors.

Apple is trying to improve that with a new iBeacon system that comes with last week's iOS 7 update.

Better location information will improve a range of features, including recommendations based on what's popular nearby. It will also allow users to receive advertisements and coupons from nearby retailers.

Major League Baseball is showcasing some of the technology's potential, with plans to use it more extensively by in ballparks next season.

At Thursday's demonstration at New York's Citi Field stadium, MLB officials showed how coupons can appear on a fan's phone the moment they walk into a souvenir shop. Bonus features show up when fans are near .

Explore further: Beyond GoPro: Skiers and snowboarders can measure everything with apps, hardware

1 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Leverkusen unveil high-tech stadium plans

Apr 17, 2013

Bayer Leverkusen, who are on course to return to the Champions League next season, unveiled plans on Tuesday to turn their ground into a high-tech friendly "Stadium of the Future" for football fans.

Prosecutors urge use of iPhone anti-theft system

Sep 18, 2013

Top prosecutors in San Francisco and New York and the mayor of London are urging iPhone users to download Apple's new iOS 7 operating system that includes a feature they believe might curb a rash of thefts.

Recommended for you

Team infuses science into 'Minecraft' modification

17 hours ago

The 3-D world of the popular "Minecraft" video game just became more entertaining, perilous and educational, thanks to a comprehensive code modification kit, "Polycraft World," created by University of Texas at Dallas professors, ...

Microsoft's Garage becomes an incubator of consumer apps

19 hours ago

For five years now, The Garage has served as Microsoft's incubator for employees' passion projects, an internal community of engineers, designers, hardware tinkerers and others from all different parts of the company who ...

Students win challenge for real-time traffic app

20 hours ago

Three University of Texas at Arlington Computer Science and Engineering students have won a $10,000 prize in the NTx Apps Challenge for a smart traffic light network that adjusts traffic light schedules to ...

Blink, point, solve an equation: Introducing PhotoMath

Oct 22, 2014

"Ma, can I go now? My phone did my homework." PhotoMath, from the software development company MicroBlink, will make the student's phone do math homework. Just point the camera towards the mathematical expression, ...

User comments : 0