Baseball demos location tech with Apple's iBeacon

Sep 26, 2013 by Anick Jesdanun
In this Friday, Sept. 20, 2013, file photo, a sales person pulls out an iPhone 5s for a customer during the opening day of sales of the iPhone 5s and iPhone 5C, in Hialeah, Fla. Apple says Monday, Sept. 23, 2013, that shoppers snapped up 9 million of its newest iPhones since the devices were launched Friday, and that demand is exceeding supply. (AP Photo/Alan Diaz)

As good as GPS is at helping smartphones guide you, the technology isn't very precise and doesn't work reliably indoors.

Apple is trying to improve that with a new iBeacon system that comes with last week's iOS 7 update.

Better location information will improve a range of features, including recommendations based on what's popular nearby. It will also allow users to receive advertisements and coupons from nearby retailers.

Major League Baseball is showcasing some of the technology's potential, with plans to use it more extensively by in ballparks next season.

At Thursday's demonstration at New York's Citi Field stadium, MLB officials showed how coupons can appear on a fan's phone the moment they walk into a souvenir shop. Bonus features show up when fans are near .

Explore further: 'Call of Duty: Black Ops 3': 5 ways it's different

Related Stories

Leverkusen unveil high-tech stadium plans

Apr 17, 2013

Bayer Leverkusen, who are on course to return to the Champions League next season, unveiled plans on Tuesday to turn their ground into a high-tech friendly "Stadium of the Future" for football fans.

Prosecutors urge use of iPhone anti-theft system

Sep 18, 2013

Top prosecutors in San Francisco and New York and the mayor of London are urging iPhone users to download Apple's new iOS 7 operating system that includes a feature they believe might curb a rash of thefts.

Recommended for you

Google's Waze app to alert kidnappings in LA

Apr 22, 2015

Alerts about hit-and-runs and kidnappings in Los Angeles will soon pop up on traffic app Waze, along with road closure information, the West Coast city's mayor said.

How the first smart shopping mall in Europe works

Apr 21, 2015

Researchers from Zendos Tecnología and the IMDEA Networks Institute have developed an innovative tool to analyze the behavior of customers and visitors to shopping malls. The result is a technological platform called Ubicua ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.