Baseball demos location tech with Apple's iBeacon

Sep 26, 2013 by Anick Jesdanun
In this Friday, Sept. 20, 2013, file photo, a sales person pulls out an iPhone 5s for a customer during the opening day of sales of the iPhone 5s and iPhone 5C, in Hialeah, Fla. Apple says Monday, Sept. 23, 2013, that shoppers snapped up 9 million of its newest iPhones since the devices were launched Friday, and that demand is exceeding supply. (AP Photo/Alan Diaz)

As good as GPS is at helping smartphones guide you, the technology isn't very precise and doesn't work reliably indoors.

Apple is trying to improve that with a new iBeacon system that comes with last week's iOS 7 update.

Better location information will improve a range of features, including recommendations based on what's popular nearby. It will also allow users to receive advertisements and coupons from nearby retailers.

Major League Baseball is showcasing some of the technology's potential, with plans to use it more extensively by in ballparks next season.

At Thursday's demonstration at New York's Citi Field stadium, MLB officials showed how coupons can appear on a fan's phone the moment they walk into a souvenir shop. Bonus features show up when fans are near .

Explore further: Google releases digital wallet app for iPhones

1 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Leverkusen unveil high-tech stadium plans

Apr 17, 2013

Bayer Leverkusen, who are on course to return to the Champions League next season, unveiled plans on Tuesday to turn their ground into a high-tech friendly "Stadium of the Future" for football fans.

Prosecutors urge use of iPhone anti-theft system

Sep 18, 2013

Top prosecutors in San Francisco and New York and the mayor of London are urging iPhone users to download Apple's new iOS 7 operating system that includes a feature they believe might curb a rash of thefts.

Recommended for you

Android gains in US, basic phones almost extinct

Apr 18, 2014

The Google Android platform grabbed the majority of mobile phones in the US market in early 2014, as consumers all but abandoned non-smartphone handsets, a survey showed Friday.

Hackathon team's GoogolPlex gives Siri extra powers

Apr 17, 2014

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Microsoft CEO is driving data-culture mindset

Apr 16, 2014

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...