Yahoo passed Google in US Web visitors in July

August 22, 2013

For the first time in more than two years, more Americans visited Yahoo's websites than Google's in July, according to data from research firm comScore Inc.

ComScore said Wednesday that Yahoo Inc.'s websites saw 196.6 million unique U.S. visitors last month, while Google's sites had 192.3 million. The last time Yahoo was ahead of Google was in May 2011, according to comScore.

That said, Yahoo is still far behind Google in making money from the people who visit its websites. After stripping out ad commissions, Yahoo's revenue came to $1.07 billion in the April-June quarter. Google's, meanwhile, was $11.1 billion by the same measure.

Research firm eMarketer estimates that Google will generate $38.83 billion in worldwide digital advertising revenue this year, more than any other company. Facebook Inc. is at No. 2 with an estimated $5.89 billion, while Yahoo is No. 3 with $3.63 billion expected. EMarketer's figures include mobile ads, which comScore does not count in its Web visitor figures.

It's hard to say if July's figures are a blip or the start of an upward trend for Yahoo. The company is in the midst of a turnaround orchestrated by CEO Marissa Mayer. Mayer, who recently clocked in a year at the helm of the Internet company, has described her plan for Yahoo as a "series of sprints" that will take several years to finish.

Shares of Google Inc. climbed $3.20 to $872.53 in afternoon trading. Yahoo's stock rose 79 cents to $27.85.

Explore further: Google and Bing gain as Yahoo! slips in search

Related Stories

Google and Bing gain as Yahoo! slips in search

April 13, 2011

Google and Bing gained ground in the US Internet search market in March at the expense of Ask, AOL, and Yahoo!, according to figures released Wednesday by industry tracker comScore.

Google breaks billion-visitor barrier

June 22, 2011

Figures released by industry tracker comScore credited Google with being the first online operation to attract more than a billion visitors in a single month.

Yahoo! revamps search page design

June 5, 2013

Yahoo! unveiled a new search page design Wednesday as part of the struggling Internet pioneer's effort to ramp up competition with Google.

Yahoo shares gain as it tops Web traffic

August 22, 2013

Yahoo shares powered higher Thursday after a survey showed the struggling Internet giant topped a survey for US Web visitors for the first time since 2011.

Recommended for you

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

Netherlands bank customers can get vocal on payments

August 1, 2015

Are some people fed up with remembering and using passwords and PINs to make it though the day? Those who have had enough would prefer to do without them. For mobile tasks that involve banking, though, it is obvious that ...

Microsoft describes hard-to-mimic authentication gesture

August 1, 2015

Photos. Messages. Bank account codes. And so much more—sit on a person's mobile device, and the question is, how to secure them without having to depend on lengthy password codes of letters and numbers. Vendors promoting ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

Osiris1
1 / 5 (1) Aug 23, 2013
Google is biggest spy on the internet. No wonder folks are beginning not to 'like' them.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.