Yahoo passed Google in US Web visitors in July

August 22, 2013

For the first time in more than two years, more Americans visited Yahoo's websites than Google's in July, according to data from research firm comScore Inc.

ComScore said Wednesday that Yahoo Inc.'s websites saw 196.6 million unique U.S. visitors last month, while Google's sites had 192.3 million. The last time Yahoo was ahead of Google was in May 2011, according to comScore.

That said, Yahoo is still far behind Google in making money from the people who visit its websites. After stripping out ad commissions, Yahoo's revenue came to $1.07 billion in the April-June quarter. Google's, meanwhile, was $11.1 billion by the same measure.

Research firm eMarketer estimates that Google will generate $38.83 billion in worldwide digital advertising revenue this year, more than any other company. Facebook Inc. is at No. 2 with an estimated $5.89 billion, while Yahoo is No. 3 with $3.63 billion expected. EMarketer's figures include mobile ads, which comScore does not count in its Web visitor figures.

It's hard to say if July's figures are a blip or the start of an upward trend for Yahoo. The company is in the midst of a turnaround orchestrated by CEO Marissa Mayer. Mayer, who recently clocked in a year at the helm of the Internet company, has described her plan for Yahoo as a "series of sprints" that will take several years to finish.

Shares of Google Inc. climbed $3.20 to $872.53 in afternoon trading. Yahoo's stock rose 79 cents to $27.85.

Explore further: Google and Bing gain as Yahoo! slips in search

Related Stories

Google and Bing gain as Yahoo! slips in search

April 13, 2011

Google and Bing gained ground in the US Internet search market in March at the expense of Ask, AOL, and Yahoo!, according to figures released Wednesday by industry tracker comScore.

Google breaks billion-visitor barrier

June 22, 2011

Figures released by industry tracker comScore credited Google with being the first online operation to attract more than a billion visitors in a single month.

Yahoo! revamps search page design

June 5, 2013

Yahoo! unveiled a new search page design Wednesday as part of the struggling Internet pioneer's effort to ramp up competition with Google.

Yahoo shares gain as it tops Web traffic

August 22, 2013

Yahoo shares powered higher Thursday after a survey showed the struggling Internet giant topped a survey for US Web visitors for the first time since 2011.

Recommended for you

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

Osiris1
1 / 5 (1) Aug 23, 2013
Google is biggest spy on the internet. No wonder folks are beginning not to 'like' them.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.