UK bars trash cans from tracking people with Wi-Fi (Update 2)

Aug 12, 2013 by Raphael Satter
A youth uses a trash bin in central London, Monday, Aug. 12, 2013. Officials say that an advertising firm must immediately stop using its network of high-tech trash cans, like this one, to track people walking through London's financial district. The City of London Corporation says it has demanded Renew pull the plug on the program, which measures the Wi-Fi signals emitted by smartphones to follow commuters as they pass the garbage cans. (AP Photo/Lefteris Pitarakis)

Officials demanded Monday that an advertising firm stop using a network of high-tech trash cans to track people walking through London's financial district.

The Renew ad firm has been using technology embedded in the hulking receptacles to measure the Wi-Fi signals emitted by smartphones, and suggested that it would apply the concept of "cookies"—tracking files that follow Internet users across the Web—to the physical world.

"We will cookie the street," Renew Chief Executive Kaveh Memari said in June.

But the City of London Corporation insisted that Renew pull the plug on the program, which captures smartphones' serial numbers and analyzes signal strength to follow people up and down the street. Renew didn't immediately return a call seeking comment on whether it would comply with the authorities' demand.

The trash cans join a host of everyday objects from televisions to toilets that are being manufactured with the ability to send and receive data, opening up new potential for interaction—and surveillance.

It's unclear how Renew had planned to use the data, which were gathered by its reinforced, shoulder-height pods stationed near St. Paul's Cathedral and Liverpool Street Station.

A trash bin is seen in central London, Monday, Aug. 12, 2013. Officials say that an advertising firm must immediately stop using its network of high-tech trash cans, like this one, to track people walking through London's financial district.The City of London Corporation says it has demanded Renew pull the plug on the program, which measures the Wi-Fi signals emitted by smartphones to follow commuters as they pass the garbage cans. The City of London Corporation is responsible for the city's historic "square mile," home to financial institutions, law firms and tourist landmarks.(AP Photo/Lefteris Pitarakis)

But if a company could see that a certain smartphone user spent 20 minutes in a McDonald's every day, it could approach Burger King about airing an ad on the bin's video display whenever that user walks by at lunchtime. Or it could target its commercials in real time by distinguishing between people who work in the area and visiting tourists.

The prospect drew comparisons to the creepy "Good evening, John Anderton" ads from the Tom Cruise thriller "Minority Report."

Renew first tested the technology using 12 trash cans in May, but the story didn't get traction until last week when a sudden burst of publicity surrounding the "spy bins" put authorities on the defensive.

"Anything that happens like this on the streets needs to be done carefully, with the backing of an informed public," read a statement from the City of London Corporation, which is responsible for the city's historic "square mile," home to financial institutions, law firms and tourist landmarks.

A spokesman for the body said it had been blindsided the tests, which he said it learned about through the press only last week.

A taxi is driven past a trash bin in central London, Monday, Aug. 12, 2013. Officials say that an advertising firm must immediately stop using its network of high-tech trash cans, like this one, to track people walking through London's financial district.The City of London Corporation says it has demanded Renew pull the plug on the program, which measures the Wi-Fi signals emitted by smartphones to follow commuters as they pass the garbage cans. The City of London Corporation is responsible for the city's historic "square mile," home to financial institutions, law firms and tourist landmarks.(AP Photo/Lefteris Pitarakis)

Britain's data protection watchdog said it would investigate, while Nick Pickles of the privacy advocacy group Big Brother Watch said questions need to be asked "about how such a blatant attack on people's privacy was able to occur."

In a recent statement, Memari said media coverage of the "spy bins" had been a bit breathless.

"A lot of what had been extrapolated is capabilities that could be developed and none of which are workable right now," he said.

Explore further: Reflected smartphone transmissions enable gesture control

More information: Renew: renewlondon.com

City of London Corporation: www.cityoflondon.gov.uk

5 /5 (3 votes)
add to favorites email to friend print save as pdf

Related Stories

Calif. city gets free Wi-Fi via high tech meters

Mar 27, 2013

The city of Santa Clara is flipping on a big Internet switch this week, becoming what it says is the first in the country to use wireless, digital "smart meters" on homes as channels for free citywide outdoor Wi-Fi.

Recommended for you

Wireless sensor transmits tumor pressure

31 minutes ago

The interstitial pressure inside a tumor is often remarkably high compared to normal tissues and is thought to impede the delivery of chemotherapeutic agents as well as decrease the effectiveness of radiation ...

Tim Cook puts personal touch on iPhone 6 launch

1 hour ago

Apple chief Tim Cook personally kicked off sales of the iPhone 6, joining in "selfies" and shaking hands with customers Friday outside the company's store near his Silicon Valley home.

Team improves solar-cell efficiency

16 hours ago

New light has been shed on solar power generation using devices made with polymers, thanks to a collaboration between scientists in the University of Chicago's chemistry department, the Institute for Molecular ...

Calif. teachers fund to boost clean energy bets

16 hours ago

The California State Teachers' Retirement System says it plans to increase its investments in clean energy and technology to $3.7 billion, from $1.4 billion, over the next five years.

User comments : 0