Twitter dials deeper into TV

Aug 28, 2013
A start-up specializing in tuning into online banter by TV viewers said Wednesday that it has been bought by Twitter. Trendrr chief executive Mark Ghuneim announced in a blog post that the New York-based firm is becoming part of the globally popular messaging service.

A start-up specializing in tuning into online banter by TV viewers said Wednesday that it has been bought by Twitter.

Trendrr chief executive Mark Ghuneim announced in a blog post that the New York-based firm is becoming part of the globally popular .

"Over the last five years we have led the way in working with real-time data and television, unlocking the power and value of engagement around TV and creating compelling media experiences around content," Ghuneim said in the post.

"We are excited to be joining Twitter's world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers."

Trendrr software tracks and analyzes in real-time social network exchanges about or ads to provide insights into what viewers think of programming.

Internet lifestyle trends include people using "second screens" such as smartphones or tablets to share thoughts on Facebook, Twitter and other online venues.

"Having sat at this intersection of TV and social media for years, we've analyzed data from lots of platforms," Ghuneim said.

"What makes Twitter uniquely compelling among these platforms is its connection to the live moment - people sharing what's happening, when it's happening, to the world."

Trendrr in July reported that a study showed that the amount of television-related chatter on Facebook was five times greater than that on all other combined.

Explore further: AOL tunes into video ads with Adap.tv buy

add to favorites email to friend print save as pdf

Related Stories

Twitter buys firm tracking social network TV talk

Feb 06, 2013

Twitter announced Tuesday that it has bought Bluefin Labs to ride the trend of viewers using smartphones or tablet computers to chat at social networks about shows they are watching.

Facebook tries to get into TV game

Aug 16, 2012

World-class athletes aren't the only ones with Olympic hopes. Facebook Inc. participated in a different kind of trial in London: whether it can extend its online popularity to the television airwaves and compete with Twitter ...

Nielsen taps Twitter for TV show buzz

Dec 17, 2012

Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

Social-media engagement set record for Super Bowl

Feb 08, 2013

They let their fingers do the talking. They did it while Beyonce mesmerized the audience during halftime at the Super Bowl. They did it during the blackout at the Superdome. Users of social media - mostly on mobile devices ...

AOL tunes into video ads with Adap.tv buy

Aug 08, 2013

US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.

Twitter channels TV viewers: chief

Sep 22, 2012

Twitter chief Dick Costolo said Friday that the Internet Age one-to-many text messaging service is turning out to be a boon for good old television.

Recommended for you

Twitter rules out Turkey office amid tax row

10 hours ago

Social networking company Twitter on Wednesday rejected demands from the Turkish government to open an office there, following accusations of tax evasion and a two-week ban on the service.

How does false information spread online?

13 hours ago

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media. Members come ...

User comments : 0

More news stories

Microsoft CEO is driving data-culture mindset

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

Simplicity is key to co-operative robots

A way of making hundreds—or even thousands—of tiny robots cluster to carry out tasks without using any memory or processing power has been developed by engineers at the University of Sheffield, UK.

IBM posts lower 1Q earnings amid hardware slump

IBM's first-quarter earnings fell and revenue came in below Wall Street's expectations amid an ongoing decline in its hardware business, one that was exasperated by weaker demand in China and emerging markets.

Down's chromosome cause genome-wide disruption

The extra copy of Chromosome 21 that causes Down's syndrome throws a spanner into the workings of all the other chromosomes as well, said a study published Wednesday that surprised its authors.