Retail titan Amazon expands sales to Android apps

Aug 27, 2013
Online retail titan Amazon on Tuesday began letting developers sell wares in games or other applications tailored for Android-powered gadgets.

Online retail titan Amazon on Tuesday began letting developers sell wares in games or other applications tailored for Android-powered gadgets.

Android Mobile Associates software kits let developers offer Amazon products for sale in applications, with as much as six percent of the revenue going into their pockets.

"Until today, developers have only had three methods to monetize their apps or games: selling them outright, going 'freemium' with in-app purchasing or subscriptions, or using ," Amazon's Mike Hines said in a blog post.

"The Mobile Associates API allows developers to sell real products from the millions of items at Amazon."

Amazon's own Android-powered Kindle Fire is among devices that allow in-app sales of the Seattle-based company's goods.

Examples given by Hines included enticing with T-shirts complementing themes in titles or offering vitamins for sale in fitness-related applications.

Mobile shopping, particularly on tablets, is having a significant impact on online commerce in the United States, according to industry tracker eMarketer.

The percentage of online sales made from mobile devices will climb to 15 percent this year from 11 percent last year, eMarketer forecast.

US online retail commerce conducted using should tally nearly $39 billion this year in a 56.5 percent jump from last year, according to eMarketer.

Explore further: Corporate maneuver at Samsung strengthens heir's influence

Related Stories

Facebook toys with mobile game publishing

Jul 30, 2013

Facebook on Tuesday got into the business of publishing mobile games, offering developers help at going global with smartphone or tablet titles in exchange for a share of revenue.

Recommended for you

Snapchat has IPO plan, CEO says

42 minutes ago

The chief of vanishing-image service Snapchat on Tuesday said the company has a plan for going public with an offering of stock but did not reveal when it might happen.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.