Retail titan Amazon expands sales to Android apps

Aug 27, 2013
Online retail titan Amazon on Tuesday began letting developers sell wares in games or other applications tailored for Android-powered gadgets.

Online retail titan Amazon on Tuesday began letting developers sell wares in games or other applications tailored for Android-powered gadgets.

Android Mobile Associates software kits let developers offer Amazon products for sale in applications, with as much as six percent of the revenue going into their pockets.

"Until today, developers have only had three methods to monetize their apps or games: selling them outright, going 'freemium' with in-app purchasing or subscriptions, or using ," Amazon's Mike Hines said in a blog post.

"The Mobile Associates API allows developers to sell real products from the millions of items at Amazon."

Amazon's own Android-powered Kindle Fire is among devices that allow in-app sales of the Seattle-based company's goods.

Examples given by Hines included enticing with T-shirts complementing themes in titles or offering vitamins for sale in fitness-related applications.

Mobile shopping, particularly on tablets, is having a significant impact on online commerce in the United States, according to industry tracker eMarketer.

The percentage of online sales made from mobile devices will climb to 15 percent this year from 11 percent last year, eMarketer forecast.

US online retail commerce conducted using should tally nearly $39 billion this year in a 56.5 percent jump from last year, according to eMarketer.

Explore further: Court won't restore Oracle's $1.3B verdict vs. SAP

add to favorites email to friend print save as pdf

Related Stories

Facebook toys with mobile game publishing

Jul 30, 2013

Facebook on Tuesday got into the business of publishing mobile games, offering developers help at going global with smartphone or tablet titles in exchange for a share of revenue.

Recommended for you

Chinese e-commerce rivals challenge Alibaba (Update)

10 hours ago

China's biggest property developer, Wanda Group, and Internet giants Baidu and Tencent unveiled a new e-commerce venture Friday in a challenge to industry leader Alibaba Group ahead of its U.S. stock offering.

Nigeria launches national identity card scheme

23 hours ago

Nigeria's President Goodluck Jonathan on Thursday launched a national electronic identity card scheme, which backers said would boost access to financial and government services in Africa's most populous nation.

User comments : 0