Nintendo cuts price of Wii U game console (Update)

Aug 28, 2013 by Lou Kesten

Nintendo Co. announced Wednesday that it is cutting the price of its Wii U video-game system as it braces for the fall release of competing consoles from Sony and Microsoft.

Nintendo will reduce the price of the Wii U deluxe set from $349.99 to $299.99, effective September 20. The company will also release a Wii U bundle featuring "The Legend of Zelda: The Wind Waker HD," a remake of the 2003 game, that will also be available September 30 for $299.99.

The Wii U has struggled to find an audience. Nintendo sold 3.61 million of the consoles between the Wii U's launch last November and the end of June. The company aims to sell 9 million Wii U units over the fiscal year through March 2014.

Nintendo of America President Reggie Fils-Aime said in an interview that consumers who have bought the Wii U "love the system" but want more software. Nintendo's game releases for the rest of 2013 include "Super Mario 3D World," ''Donkey Kong Country: Tropical Freeze," ''Wii Party U" and "Wii Fit U."

"As long as we create high-quality software we will be able to drive our business," Fils-Aime said. Regarding the price cut, he said: "Now is the right time to offer better value. This sets us up for a strong holiday season."

Sony's new console, the PlayStation 4, is due November 15 with a $399 price tag. Microsoft has not announced an exact launch date for its new Xbox One, which will cost $499.

Nintendo also announced a new handheld gaming device that will join its successful DS line. The Nintendo 2DS, coming Oct. 12 for $129.99, will play all DS and 3DS games—although it will not display the latter games' three-dimensional graphics. Like Nintendo's DS models, the 2DS has two screens; unlike them, it does not fold up. Fils-Aime said the 2DS is intended to appeal to "the entry-level consumer looking for lower-priced access to a fantastic library."

Explore further: Sony's PlayStation 4 to launch on Nov. 15 in US

5 /5 (3 votes)
add to favorites email to friend print save as pdf

Related Stories

Yen fall returns Nintendo to profit (Update)

Jul 31, 2013

Nintendo is making money again courtesy of a weaker yen but its business selling game machines is ailing, with sales of its flagship Wii U console still lackluster.

Recommended for you

Lenovo's smart glasses prototype has battery at neck

3 hours ago

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

Sapphire talk enlivens guesswork over iPhone 6

Jul 27, 2014

Sapphire screens for the next iPhone? Sapphire is second only to diamond in hardness scratch-proof properties, used in making LEDs, missiles sensors, and on screens for luxury-tier phones. Last year, the ...

Startup offers elderly an Internet key to family links

Jul 27, 2014

Two grandmothers mystified by computer tablets have inspired a French-Romanian startup to develop an application and service to help the elderly stay in touch with their relatives through the Internet.

User comments : 0