Microsoft cuts price of high end Surface tablets

Aug 05, 2013

Microsoft on Monday knocked $100 off the price of high end versions of its Surface tablet, which is competing against Apple's iPad and devices that use Google's Android system.

The software giant's online store is offering US consumers the Surface Pro for $799 or $899, depending on memory capacity, down from $899 and $999 respectively.

There was no immediate comment from Microsoft on the price change.

Last month it slashed the price of its most basic Surface model by 30 percent, cutting it from $499 to $349.

The measure resulted in a $900 million charge against Microsoft's fourth quarter earnings, which closed at the end of June.

The charge exceeds sales of the tablet since it was launched at the end of October 2012, estimated by the company at $853 million.

Surface was introduced as a platform for Microsoft's new Windows 8 operating system, which was launched at the same time in a bid to make up for ground lost to Apple and Google in the mobile domain.

Explore further: Mystery Apple event planned for March 9, likely on Watch

add to favorites email to friend print save as pdf

Related Stories

Microsoft to sell Surface at retail stores

Dec 11, 2012

Microsoft said Tuesday it would make its Surface tablet computer available to outside sellers as soon as mid-December, citing interest from retailers as well as consumers.

Android fuels surge in global tablet sales

May 01, 2013

Global sales of tablet computers surged in the first quarter of 2013, led by Android-powered devices that outpaced gains by Apple's iPads, a research firm said Wednesday.

Recommended for you

Smart bottles make use of printed sensor tags

Feb 26, 2015

You're looking at a commercial future where vendors will seek to leverage new technologies to track customer behavior, buying patterns, user patterns and to send out information realtime, up close, personal, ...

Android dominant in two-horse smartphone race

Feb 24, 2015

Google Android dominated the global smartphone market in 2014, holding an 81.5 percent market share, with Apple's iOS second and no strong third player, market tracker IDC said Tuesday.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

BSD
1.6 / 5 (7) Aug 05, 2013
That won't save it. FAIL.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.