Apple lifted by report on iPhone launch (Update)

Aug 12, 2013
A person examines an iPhone 5 at an Apple store in Saint-Herblain, western France, on November 15, 2012. Apple shares have gained ground after a report saying the California tech giant was set to announce its next iPhone at an event September 10.

Apple shares gained Monday after a report saying the California tech giant was set to announce its next iPhone at a September 10 event.

Apple shares closed up 2.84 percent at $467.36.

The Dow Jones news website AllThingsD reported Sunday that Apple scheduled an event next month where it will announce its newest iPhone in an effort to regain ground lost to Samsung and other smartphone makers.

Speculation has centered around whether Apple will shift its strategy to include a lower-cost handset to appeal to more consumers, especially in emerging markets.

Trip Chowdhry, analyst at Global Equities Research, said Apple appeared to be preparing "to declare thermo-nuclear war on Android," referring to the Google mobile operating system which has become dominant in the smartphone market.

Chowdhry said the launch "may be massively successful and probably one of the most successful launches."

"If Apple launches a cheaper iPhone, Apple will immediately gain market share against Android, as in many parts of the world, consumers are not well informed and are buying Android phones thinking that they are buying a cheaper iPhone," he said in a note to clients.

A recent IDC survey showed Apple's share of the global smartphone market slipped to 13.2 percent in the second quarter, from 16.6 percent a year ago, while Android's share rose to 79.3 percent.

Explore further: Android smartphones rise as iPhone slips, IDC finds

add to favorites email to friend print save as pdf

Related Stories

Android smartphones rise as iPhone slips, IDC finds

Aug 07, 2013

Smartphones powered by Google's Android software increased their global market share as iPhones lost ground in the absence of new models being unleashed by Apple, the International Data Corporation reported ...

Apple's smartphone market share slips

Jul 26, 2013

Apple's share of the global smartphone market fell during the second quarter to its lowest level in four years, according to data released Friday.

iPhone extends gains in US market

Mar 06, 2013

Apple's iPhone gained ground in the US market over the holiday season and early 2013, outpacing Samsung and other smartphone makers using the Android operating system, a survey found Wednesday.

Android, Samsung extend smartphone lead

May 14, 2013

Google's Android mobile operating system grabbed three out of four smartphones sold in the world in the first quarter of 2013, extending its gains over Apple and its iPhone, a survey showed Tuesday.

Recommended for you

Ex-Apple chief plans mobile phone for India

16 hours ago

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Apr 19, 2014

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

US venture investments highest since 2001 (Update)

Apr 18, 2014

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into a growing number of deals, according to a report due out Friday.

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...