Yahoo snaps up e-commerce app startup

Jul 31, 2013
Yahoo on Wednesday said it bought e-commerce platform start-up Lexity, racking up its 20th acquisition since Marissa Mayer became chief last year. Yahoo did not disclose the financial terms of the deal to buy Lexity, a four-year-old company specializing in software applications that help small businesses attract and service customers.

Yahoo on Wednesday said it bought e-commerce platform start-up Lexity, racking up its 20th acquisition since Marissa Mayer became chief last year.

Yahoo did not disclose the financial terms of the deal to buy Lexity, a four-year-old company specializing in software applications that help small businesses attract and service customers.

Lexity, founded by former Yahoo employee Amit Kumar, boasts tens of thousands of clients spread across 114 countries.

"We've been humbled by the overwhelming positive response," Kumar and his team said in a blog post.

"We are excited to join forces with Yahoo and to continue building on our vision."

Lexity applications will continue to operate as independent offerings.

"We will continue to support the current platform, the Lexity Live app, existing customers, and third party apps and developers," Yahoo said.

"In the near future, we plan to integrate the service with the Yahoo Small Business offering."

The acquisition continues a shopping spree launched after Mayer became chief of Yahoo a year ago.

Yahoo CEO Marissa Mayer speaks at a news conference in Times Square on May 20, 2013 in New York City. Since former Google executive Mayer became chief at Yahoo, the company has snapped up an array of startups including GhostBird, Alike, Stamped, Snip.it, and a Summly application built by a British teen.

Yahoo's growing list of acquisitions includes Qwiki, a New York operation behind an application that converts video and pictures on iPhones into sharable movie clips complete with music soundtracks.

Yahoo has also bought Xobni, a behind tools for better managing contact lists and email inboxes, and Bignoggins Productions, a one-person operation specializing in applications for iPhones.

Yahoo in June completed a billion-dollar deal taking over the popular blogging platform Tumblr, a move aimed at bringing more youthful users into the company's orbit.

Since former Google executive Mayer became chief at Yahoo, the company has snapped up an array of startups including GhostBird, Alike, Stamped, Snip.it, and a Summly application built by a British teen.

Mayer's plan for reviving the fortunes of the faded Internet pioneer includes making priorities of mobile devices, video, personalized digital content, and elevating the company's popularity outside the United States.

Explore further: Yahoo buys startup behind smartphone movie app

add to favorites email to friend print save as pdf

Related Stories

Yahoo buys startup behind smartphone movie app

Jul 02, 2013

Yahoo on Tuesday announced it has bought a startup behind a smartphone movie application, extending a shopping spree launched after Marissa Mayer became chief of the Internet pioneer a year ago.

Yahoo startup shopping spree continues

Jul 04, 2013

Yahoo forged ahead Wednesday on its months-long take-over binge with word that it had bought Xobni, a startup behind tools for better managing contact lists and email inboxes.

Yahoo! completes Tumblr takeover

Jun 20, 2013

Yahoo! said Thursday it has completed a billion-dollar deal taking over the popular blogging platform Tumblr, a move aimed at bringing more youthful users into the company's orbit.

Recommended for you

Ex-Apple chief plans mobile phone for India

1 hour ago

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

15 hours ago

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

US venture investments highest since 2001 (Update)

Apr 18, 2014

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into a growing number of deals, according to a report due out Friday.

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...