Yahoo buys Bignoggins for more bright ideas (Update)

Jul 01, 2013

Yahoo has bought Silicon Valley startup Bignoggins Productions as part of its quest for more bright ideas in mobile applications.

The acquisition of Bignoggins announced Monday is the latest in a series of mostly small deals that Yahoo Inc. has completed since the Internet company hired Marissa Meyer as its CEO nearly a year ago.

Mayer, a longtime executive with Google Inc. before defecting to Yahoo, has been paying relatively small amounts to bring in more compelling technology and mobile engineering talent.

As with most of the other acquisitions completed since Mayer's arrival, Yahoo didn't disclose how much it is paying for Bignoggins. That's a sign the price was too small to have a significant impact on Yahoo, which ended March with $5.4 billion in cash.

A chunk of that money has since been spent on Yahoo's $1.1 billion acquisition of blogging service Tumblr, by far the biggest deal during Mayer's tenure.

Although Bignoggins deal didn't dent Yahoo's wallet, it represents a coup for Bignoggins founder Jerry Shen. He quit his job as a software engineer shortly after starting Bignoggins in San Jose, California, three years ago and proceeded to develop a series of mobile apps for players in fantasy sports leagues.

Bignoggins apps such as "Fantasy Monster" and "Draft Monster" proved to be popular enough to convince fantasy sports players to pay for the service, helping Shen to finance a trip around the world that his wife, Adrienne, blogged about at www.shenventure.com/ .

Shen, 30, is joining Yahoo's mobile engineering team at the company's Sunnyvale, California, headquarters. He is the only Bignoggins employee joining Yahoo.

Yahoo isn't going to keep distributing Bignoggins apps, but will blend some of the underlying technology into its own services for playing in fantasy sports leagues.

Explore further: Yahoo buys smartphone photo app maker GhostBird

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Yahoo buys startup run by 17-year-old entrepreneur

Mar 25, 2013

Yahoo is buying London startup Summly, the maker of a mobile application created by teenage entrepreneur seeking an easier way to read news stories and other content on the smaller screens of smartphones.

Yahoo! buys iPhone app maker Alike

Feb 12, 2013

Yahoo! on Tuesday said it acquired the startup behind an iPhone application that lets people know if nearby venues are like places that suit their tastes.

Recommended for you

Record labels sue Pandora over older songs

59 minutes ago

Major record labels are suing Internet radio giant Pandora for copyright infringement for using songs recorded before 1972 without paying license fees.

Weibo IPO below expectations, raises $285.6 mn

14 hours ago

Sina Weibo sold fewer shares than expected in its US IPO which was priced below expectations ahead of a Thursday listing that takes place after tech selloffs on Wall Street.

'Chief Yahoo' David Filo returns to board

15 hours ago

Yahoo announced the nomination of three new board members, including company co-founder David Filo, who earned the nickname and formal job title of "Chief Yahoo."

Fired Yahoo exec gets $58M for 15 months of work

15 hours ago

Yahoo's recently fired chief operating officer, Henrique de Castro, left the Internet company with a severance package of $58 million even though he lasted just 15 months on the job.

User comments : 0

More news stories

Hackathon team's GoogolPlex gives Siri extra powers

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Better thermal-imaging lens from waste sulfur

Sulfur left over from refining fossil fuels can be transformed into cheap, lightweight, plastic lenses for infrared devices, including night-vision goggles, a University of Arizona-led international team ...

Researchers discover target for treating dengue fever

Two recent papers by a University of Colorado School of Medicine researcher and colleagues may help scientists develop treatments or vaccines for Dengue fever, West Nile virus, Yellow fever, Japanese encephalitis and other ...