Twitter tunes ad targeting system

Jul 03, 2013
Twitter on Wednesday said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer.

Twitter on Wednesday said it will begin letting businesses target marketing messages to people who have shown interests in what they have to offer.

"Users won't see more ads on Twitter, but they may see better ones," senior director of product revenue Kevin Weil said in a blog post.

The feature to be tested in the United States will let shops share email addresses or identity information from software 'cookies' in Web browsers so that Twitter can pinpoint people interested in ads from those businesses.

Shared email information is scrambled into an unreadable 'hash' to protect privacy, according to Twitter.

"This is how most other companies handle this practice, and we don't give advertisers any additional ," Weil said.

Twitter users wishing to disable the feature can uncheck a Promoted Content' box in account settings.

"While we want to make our ads more useful, we also want to give users simple and meaningful ," Weil said.

Explore further: Google removes news snippets in Germany legal fight

add to favorites email to friend print save as pdf

Related Stories

Twitter lets advertisers better target tweets

Jul 19, 2012

Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.

Twitter targets ads based on interests

Aug 30, 2012

Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

Twitter makes ad campaigns easier

Feb 20, 2013

Twitter on Wednesday made it easier to run ad campaigns using tweeted messages in a move that promised to ramp up the company's money-making potential and prospects for a stock market debut.

Twitter unveils email sharing

Nov 16, 2012

Twitter introduced a new feature to the globally popular one-to-many text messaging service—the ability to email "Tweets" directly from the message stream.

Twitter says its ads pay off for candidates

Oct 10, 2012

Twitter released a study Wednesday showing its paid messages pay off for political candidates, not only in garnering attention but in driving campaign contributions.

Recommended for you

Twitter-funded lab to seek social media insights

3 hours ago

A new Twitter-funded research project unveiled Wednesday, with access to every tweet ever sent, will look for patterns and insights from the billions of messages sent on social media.

Facebook makes peace with gays over 'real names'

5 hours ago

Facebook on Wednesday vowed to ease its "real names" policy that prompted drag queen performers to quit the social network and sparked wider protests in the gay community and beyond.

User comments : 0