Microsoft slashes price of Surface tablet

Jul 15, 2013
Microsoft's 'Surface' tablet pictured during a press conference in Milky Studios in Hollywood, California on June 18, 2012. Microsoft has quietly cut the price of its entry-level Surface tablet computer by some 30 percent, after surveys indicating sluggish sales.

Microsoft has quietly cut the price of its entry-level Surface tablet computer by some 30 percent, after surveys indicating sluggish sales.

The Surface RT tablet was being sold for as low as $349 for US customers on the Microsoft website on Monday, down from the introductory price last year of $499.

The move comes amid a for tablets and a flood of new devices on the market.

Amazon has slashed prices of its Kindle HD tablets to as low as $169 in the US and 139 pounds in Britain, while Barnes & Noble has cut the price of its Nook to as low as $129, and has announced plans to outsource production of its tablets.

Microsoft introduced its Surface last year at a premium price, promoting the device as a substitute for a personal computer with an attachable keyboard.

But a survey by the research firm IDC estimated the company sold just 900,000 units in the first quarter, in a global market of some 49 million.

Microsoft previously cut the price of the Surface as low as $199 for education buyers.

Explore further: Standalone wireless info display device an easy fit

add to favorites email to friend print save as pdf

Related Stories

Global tablet sales surged in past quarter

Jan 31, 2013

Worldwide tablet sales jumped in the fourth quarter beyond even some of the most optimistic forecasts to 52.5 million, with Android-powered devices pacing growth, a survey showed Thursday.

Microsoft to sell Surface at retail stores

Dec 11, 2012

Microsoft said Tuesday it would make its Surface tablet computer available to outside sellers as soon as mid-December, citing interest from retailers as well as consumers.

Microsoft eyes full control of Nook

May 09, 2013

Shares in Barnes & Noble surged Thursday after a report that Microsoft was preparing a $1 billion bid for the bookseller's Nook Media digital assets.

Recommended for you

Standalone wireless info display device an easy fit

12 hours ago

A Latvian team has come up with a good-looking WiFi display device, connecting to the Internet using WiFi, which runs on a high-capacity built-in battery and tracks what's important to you. This is a standalone ...

Technology improves avalanche gear for backcountry skiers

13 hours ago

As outdoor recreation companies increasingly cater to skiers and snowboarders who like to venture beyond the groomed slopes at ski resorts and tackle backcountry terrain, they've put a special emphasis on gear and equipment ...

Your future office desk may remind you, hey, to move it

Jan 23, 2015

Workers in all industries know by now that having a "desk" job might have its perks but frequent exercise is not one of them. Ample warnings from health experts have been headlined in the press reminding ...

Hands-on with Microsoft's hologram device

Jan 23, 2015

Microsoft didn't use skydivers or stunt cyclists to introduce what it hopes will be the next big leap in computing technology. Instead, with its new HoloLens headset, the company is offering real-world examples ...

Review: New TV tech focuses on better picture

Jan 22, 2015

It's taken them a while to get there, but TV makers now seem to think that the way to improve the boob tube - and sell more sets at higher prices - is by having it display a better-looking picture.

User comments : 5

Adjust slider to filter visible comments by rank

Display comments: newest first

Neinsense99
3.5 / 5 (8) Jul 15, 2013
Next brilliant marketing strategem: paint it blue and re-launch it as the Smurface. Hey, it could do much worse than Windows 8 or Vista...
Noumenon
1.9 / 5 (22) Jul 16, 2013
I think it was a mistake to make microsofts flag ship OS subservient and adapted to tablets,.....rather it should have been the other way around.
Neinsense99
2.6 / 5 (5) Jul 16, 2013
Next brilliant marketing strategem: paint it blue and re-launch it as the Smurface. Hey, it could do much worse than Windows 8 or Vista...

I had thought to say it could NOT do much worse than Vista, but I did not want to underestimate Microsoft's ability to screw up.
VendicarE
5 / 5 (1) Jul 16, 2013
These are the kind of mammoth mistakes that you get when you put a carnival barker in place as a CEO of a tech company.

Ball Boy Ballmer should be made king of GM and bring his concept of one user interface for all driving, flying, bicycle riding to that company.

evropej
not rated yet Jul 17, 2013
Isnt that funny, where they should standardize on a single platform, they dont. Where they should not, they do. Microsoft has derailed itself, this is evident of the os prices which held their ground for a decade and more. Now, they keep dropping the prices to get more business, a sign of the wreckage to come.

The way things are going, on the next version of the os, my computer will be disabled along with system properties. This is the trend in the os.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.