Microsoft slashes price of Surface tablet

Jul 15, 2013
Microsoft's 'Surface' tablet pictured during a press conference in Milky Studios in Hollywood, California on June 18, 2012. Microsoft has quietly cut the price of its entry-level Surface tablet computer by some 30 percent, after surveys indicating sluggish sales.

Microsoft has quietly cut the price of its entry-level Surface tablet computer by some 30 percent, after surveys indicating sluggish sales.

The Surface RT tablet was being sold for as low as $349 for US customers on the Microsoft website on Monday, down from the introductory price last year of $499.

The move comes amid a for tablets and a flood of new devices on the market.

Amazon has slashed prices of its Kindle HD tablets to as low as $169 in the US and 139 pounds in Britain, while Barnes & Noble has cut the price of its Nook to as low as $129, and has announced plans to outsource production of its tablets.

Microsoft introduced its Surface last year at a premium price, promoting the device as a substitute for a personal computer with an attachable keyboard.

But a survey by the research firm IDC estimated the company sold just 900,000 units in the first quarter, in a global market of some 49 million.

Microsoft previously cut the price of the Surface as low as $199 for education buyers.

Explore further: Tablet wars intensify as prices tumble

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User comments : 5

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Neinsense99
3.5 / 5 (8) Jul 15, 2013
Next brilliant marketing strategem: paint it blue and re-launch it as the Smurface. Hey, it could do much worse than Windows 8 or Vista...
Noumenon
1.9 / 5 (22) Jul 16, 2013
I think it was a mistake to make microsofts flag ship OS subservient and adapted to tablets,.....rather it should have been the other way around.
Neinsense99
2.6 / 5 (5) Jul 16, 2013
Next brilliant marketing strategem: paint it blue and re-launch it as the Smurface. Hey, it could do much worse than Windows 8 or Vista...

I had thought to say it could NOT do much worse than Vista, but I did not want to underestimate Microsoft's ability to screw up.
VendicarE
5 / 5 (1) Jul 16, 2013
These are the kind of mammoth mistakes that you get when you put a carnival barker in place as a CEO of a tech company.

Ball Boy Ballmer should be made king of GM and bring his concept of one user interface for all driving, flying, bicycle riding to that company.

evropej
not rated yet Jul 17, 2013
Isnt that funny, where they should standardize on a single platform, they dont. Where they should not, they do. Microsoft has derailed itself, this is evident of the os prices which held their ground for a decade and more. Now, they keep dropping the prices to get more business, a sign of the wreckage to come.

The way things are going, on the next version of the os, my computer will be disabled along with system properties. This is the trend in the os.

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