Apple's iPhone, helped by T-Mobile, grabs more US market share

Jul 08, 2013 by Salvador Rodriguez

T-Mobile helped increase the iPhone's share of the smartphone market in the latest three-month period, according to a survey released Monday.

Apple's U.S. smartphone market share increased 3.5 percentage points in the three months that ended in May from the same period last year, according to consumer research firm Kantar Worldpanel. The iPhone accounted for 41.9 percent of U.S. smartphone sales in the latest period, up from 38.4 percent a year before.

That increase in market share aligns with the launch of the iPhone on T-Mobile, the last major U.S. carrier to begin selling the Apple smartphone. T-Mobile kicked off sales of the iPhone in April, midway through the three-month period, but the device still managed to be the carrier's top-selling smartphone during that time.

Kantar Worldpanel said the iPhone accounted for 31 percent of T-Mobile's smartphone sales. The Apple device is likely to account for an even higher portion of the carrier's sales in the current three-month period because it will be available the entire period.

The strength of Apple's iOS "on T-Mobile appears to be the ability to attract first-time smartphone buyers, upgrading from a feature phone," Dominic Sunnebo, Kantar Worldpanel's consumer insight director, said in a statement. "Of T-Mobile consumers who bought an iOS device since it launched on the carrier, 53 percent had previously owned a feature phone, well above the market average of 45 percent of iOS owners who previously owned a feature phone."

As for other operating systems, Android's U.S. smartphone remained relatively unchanged during the latest period, while BlackBerry saw a major decline to 0.7 percent from 4.6 percent a year earlier. Microsoft's Windows Phone increased its share to 4.6 percent from 3.7 percent.

Explore further: Android reigns, Windows gains in smartphones, survey finds

1 /5 (4 votes)
add to favorites email to friend print save as pdf

Related Stories

56% of US adults have smartphones

Jun 05, 2013

More than half of American adults own a smartphone, including some 80 percent of those in the 18 to 34 age group, a survey showed Wednesday.

Android, Samsung extend smartphone lead

May 14, 2013

Google's Android mobile operating system grabbed three out of four smartphones sold in the world in the first quarter of 2013, extending its gains over Apple and its iPhone, a survey showed Tuesday.

Microsoft mulled buying Nokia unit

Jun 19, 2013

Microsoft was in talks to boost its position in the mobile phone market by buying the devices business from Nokia but failed to seal a deal, the Wall Street Journal reported Wednesday.

Recommended for you

IBM posts lower 1Q earnings amid hardware slump

7 hours ago

IBM's first-quarter earnings fell and revenue came in below Wall Street's expectations amid an ongoing decline in its hardware business, one that was exasperated by weaker demand in China and emerging markets.

New US-Spanish firm says targets rich mobile ad market

14 hours ago

Spanish telecoms firm Telefonica and US investment giant Blackstone launched a mobile telephone advertising venture on Wednesday, challenging internet giants such as Google and Facebook in a multi-billion-dollar ...

Technip, Heerema win third giant Angolan oil contract

17 hours ago

The ultra-deep Angolan offshore oil project called Kaombo generated the third huge contract in three days on Wednesday when French group Total picked two firms to carry out underwater engineering worth $3.5 billion.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

VENDItardE
1 / 5 (6) Jul 08, 2013
says the apple lover cause this is total BS

More news stories

Simplicity is key to co-operative robots

A way of making hundreds—or even thousands—of tiny robots cluster to carry out tasks without using any memory or processing power has been developed by engineers at the University of Sheffield, UK.

Microsoft CEO is driving data-culture mindset

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

Floating nuclear plants could ride out tsunamis

When an earthquake and tsunami struck the Fukushima Daiichi nuclear plant complex in 2011, neither the quake nor the inundation caused the ensuing contamination. Rather, it was the aftereffects—specifically, ...

Patent talk: Google sharpens contact lens vision

(Phys.org) —A report from Patent Bolt brings us one step closer to what Google may have in mind in developing smart contact lenses. According to the discussion Google is interested in the concept of contact ...