Yahoo to release IDs of inactive email accounts (Update)

Jun 12, 2013

Yahoo is trying to breathe new life into inactive email accounts by giving away the identifications beginning next month.

The program announced Wednesday will give Web surfers an opportunity to claim a new handle that had previously been unavailable. It also represents a last chance for Yahoo users who haven't logged in for at least a year to keep the address.

Yahoo Inc. plans to release the inactive accounts unless the current owner logs in again before July 15. After that, the identifications will be available to all comers and will be ready to use again in mid-August.

The Sunnyvale, California, company isn't specifying how many emails are in the dead pool. A Yahoo spokeswoman predicted a substantial number of IDs will be freed up.

The attempted revival of the dormant accounts coincides with Yahoo CEO Marissa Mayer's nearly yearlong effort to create a bigger buzz around an Internet pioneer that had fallen out of fashion. Yahoo's headaches included the declining usage of its email service as more people embraced Google Inc.'s alternative, Gmail.

Mayer, a longtime Google executive, has redesigned Yahoo's email service, home page and Flickr photo service since her arrival in July 2012. She also made a major splash last month by striking a deal to buy the trendy blogging service, Tumblr, for $1.1 billion. Yahoo announced its plans to court new email users on Tumbler, which is particularly popular among teenagers and young adults.

Yahoo is hoping that people who chose a new handle next month will frequent other online services run by the company and discover compelling features that keep them coming back. If that happens, Yahoo would have more opportunities to show them the advertising that brings in most of its revenue.

Besides email, the account names can be used to log into other Yahoo services such as sports, weather and news.

Explore further: Yahoo's email service in China to close in August

4 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

Yahoo China to end email service

Apr 19, 2013

Yahoo's China arm will shut down its email service later this year, state media reported Friday, in a move illustrating the brand's diminishing profile in the country.

Yahoo! in online ad alliance with Google

Feb 07, 2013

Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.

Yahoo! to be online home of 'Saturday Night Live'

Apr 25, 2013

Yahoo! on Thursday continued its transformation into a stage for online media with a deal to stream "Saturday Night Live" television shows stretching from the current season back to 1975.

Recommended for you

Net neutrality balancing act

1 hour ago

Researchers in Italy, writing in the International Journal of Technology, Policy and Management have demonstrated that net neutrality benefits content creator and consumers without compromising provider innovation nor pr ...

Twitter rules out Turkey office amid tax row

23 hours ago

Social networking company Twitter on Wednesday rejected demands from the Turkish government to open an office there, following accusations of tax evasion and a two-week ban on the service.

How does false information spread online?

Apr 16, 2014

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media. Members come ...

User comments : 0

More news stories

Net neutrality balancing act

Researchers in Italy, writing in the International Journal of Technology, Policy and Management have demonstrated that net neutrality benefits content creator and consumers without compromising provider innovation nor pr ...

Cosmologists weigh cosmic filaments and voids

(Phys.org) —Cosmologists have established that much of the stuff of the universe is made of dark matter, a mysterious, invisible substance that can't be directly detected but which exerts a gravitational ...

Bionic ankle 'emulates nature'

These days, Hugh Herr, an associate professor of media arts and sciences at MIT, gets about 100 emails daily from people across the world interested in his bionic limbs.