Yahoo to release IDs of inactive email accounts (Update)

June 12, 2013

Yahoo is trying to breathe new life into inactive email accounts by giving away the identifications beginning next month.

The program announced Wednesday will give Web surfers an opportunity to claim a new handle that had previously been unavailable. It also represents a last chance for Yahoo users who haven't logged in for at least a year to keep the address.

Yahoo Inc. plans to release the inactive accounts unless the current owner logs in again before July 15. After that, the identifications will be available to all comers and will be ready to use again in mid-August.

The Sunnyvale, California, company isn't specifying how many emails are in the dead pool. A Yahoo spokeswoman predicted a substantial number of IDs will be freed up.

The attempted revival of the dormant accounts coincides with Yahoo CEO Marissa Mayer's nearly yearlong effort to create a bigger buzz around an Internet pioneer that had fallen out of fashion. Yahoo's headaches included the declining usage of its email service as more people embraced Google Inc.'s alternative, Gmail.

Mayer, a longtime Google executive, has redesigned Yahoo's email service, home page and Flickr photo service since her arrival in July 2012. She also made a major splash last month by striking a deal to buy the trendy blogging service, Tumblr, for $1.1 billion. Yahoo announced its plans to court new email users on Tumbler, which is particularly popular among teenagers and young adults.

Yahoo is hoping that people who chose a new handle next month will frequent other online services run by the company and discover compelling features that keep them coming back. If that happens, Yahoo would have more opportunities to show them the advertising that brings in most of its revenue.

Besides email, the account names can be used to log into other Yahoo services such as sports, weather and news.

Explore further: Yahoo! in online ad alliance with Google

Related Stories

Yahoo! in online ad alliance with Google

February 7, 2013

Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.

Yahoo China to end email service

April 19, 2013

Yahoo's China arm will shut down its email service later this year, state media reported Friday, in a move illustrating the brand's diminishing profile in the country.

Yahoo! to be online home of 'Saturday Night Live'

April 25, 2013

Yahoo! on Thursday continued its transformation into a stage for online media with a deal to stream "Saturday Night Live" television shows stretching from the current season back to 1975.

Recommended for you

Microsoft describes hard-to-mimic authentication gesture

August 1, 2015

Photos. Messages. Bank account codes. And so much more—sit on a person's mobile device, and the question is, how to secure them without having to depend on lengthy password codes of letters and numbers. Vendors promoting ...

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

Netherlands bank customers can get vocal on payments

August 1, 2015

Are some people fed up with remembering and using passwords and PINs to make it though the day? Those who have had enough would prefer to do without them. For mobile tasks that involve banking, though, it is obvious that ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.