Samsung puts curve in OLED televisions

Jun 27, 2013 by Youkyung Lee
Kim Hyunsuk, the executive vice president of Samsung Electronics Co.'s TV division, right, poses with its 55-inch curved OLED TV during a press conference at its headquarters in Seoul, South Korea, Thursday, June 27, 2013. After delays, Samsung rolled out Thursday a curved TV that uses an advanced display called OLED. The 55-inch TV will sell for 15 million won ($13,000) in South Korea, more than five times the cost of LCD televisions of the same size. (AP Photo/Ahn Young-joon)

(AP)—After delays, Samsung Electronics Co. rolled out Thursday a curved TV that uses an advanced display called OLED.

The 55-inch TV will sell for 15 million won ($13,000) in South Korea, more than five times the cost of LCD televisions of the same size.

But Kim Hyunsuk, the executive vice president of Samsung's TV division, said the company is optimistic about demand for the high-end TV.

"OLED is about picture quality," Kim told reporters. "We are sure that we realized the perfect picture quality."

It remains to be seen if consumers will be willing to pay a premium for enhanced imagery. The TV industry has been struggling to excite interest with its latest technologies. In recent years, attempts to boost sales by introducing 3-D TVs and TVs that are connected to the Internet have failed to end the downturn in the TV industry.

Samsung is not the first to introduce a curved TV using OLED. In May, its rival LG Electronics Inc., the second-biggest TV maker, launched a 55-inch curved TV in South Korea.

LG's model, which also sells for 15 million won, is not sold outside South Korea.

LG spokesman Kenneth Hong said the company will ship curved OLED TVs to other countries in the near future.

Models pose with a Samsung Electronics Co.'s 55-inch curved OLED TV during a press conference at its headquarters in Seoul, South Korea, Thursday, June 27, 2013. After delays, Samsung rolled out Thursday the curved TV that uses an advanced display called OLED. The 55-inch TV will sell for 15 million won ($13,000) in South Korea, more than five times the cost of LCD televisions of the same size. (AP Photo/Ahn Young-joon)

Samsung will ship its curved OLED TVs to overseas markets starting July, Kim said. The company does not plan to manufacture flat OLED TVs this year, he said.

The concave display gives viewers a sense of being immersed in the images, according to Samsung.

Samsung and LG, which are the only TV makers in the world to begin commercial sales of OLED TVs, had promised to launch them in 2012 but delayed the launch to this year.

A journalist takes a close look at a Samsung Electronics Co.'s 55-inch curved OLED TV during a press conference at its headquarters in Seoul, South Korea, Thursday, June 27, 2013. After delays, Samsung rolled out Thursday a curved TV that uses an advanced display called OLED. The 55-inch TV will sell for 15 million won ($13,000) in South Korea, more than five times the cost of LCD televisions of the same size. (AP Photo/Ahn Young-joon)

The two South Korean TV giants tout OLED, short for organic light-emitting diode, as the next-generation display technology that will eventually replace older displays. But mass producing OLED displays still faces many challenges, leading to high prices.

In addition to curved OLED TVs, Samsung launched two ultra-HD TVs, with about four times the resolution of regular high-definition TVs.

Explore further: Indian start-up launches shoes that show you the way

5 /5 (6 votes)
add to favorites email to friend print save as pdf

Related Stories

Samsung unveils ultra high-end TV

May 10, 2012

South Korea's Samsung Electronics on Thursday unveiled its new-generation premium television as global manufacturers seek to drive slowing sales with lucrative models.

Samsung launches new premium 'smart' TVs

Feb 19, 2013

South Korea's Samsung Electronics Tuesday launched a range of giant Internet-enabled televisions as part of a strategy to cement its lead in slowing global markets by focusing on premium models.

Recommended for you

Sony wooing Japanese to PS4 with Dragon Quest

12 hours ago

Sony is trying to woo Japanese game fans to the PlayStation 4 home console that went on sale in November in the U.S. and Europe, but didn't arrive at stores here until February.

FIXD tells car drivers via smartphone what is wrong

Aug 29, 2014

A key source of anxiety while driving solo, when even a bothersome back-seat driver's comments would have made you listen: the "check engine" light is on but you do not feel, smell or see anything wrong. ...

User comments : 0