Online advertising in US rises 16 pct in 1Q

Jun 03, 2013

New figures show Internet advertising in the U.S. is still growing at a robust clip as marketers pursue the growing online audience and data analysis helps to target their pitches at people most likely to buy their products and services.

A report released Monday by the and PricewaterhouseCoopers says U.S. advertisers poured $9.6 billion into their campaigns during the first three months of the year. That's up 16 percent from $8.3 billion at the same time last year.

For all of 2012, U.S. online advertising grew 15 percent.

The steady rise in online advertising has been a boon to Internet companies such as . while hobbling other media outlets that relied on printed products.

Explore further: Short sellers not to blame for 2008 financial crisis, study finds

1 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

US Internet ad revenue grows 15 percent in 2012

Apr 16, 2013

U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday.

Recommended for you

Chinese smartphone makers win as market swells

7 hours ago

Chinese smartphone makers racked up big gains as the global market for Internet-linked handsets grew to record levels in the second quarter, International Data Corp said Tuesday.

Full appeals court upholds labels on meat packages

7 hours ago

(AP)—A federal appeals court has upheld new government rules that require labels on packaged steaks, ribs and other cuts of meat to say where the animals were born, raised and slaughtered.

BlackBerry buys German anti-eavesdropping firm

7 hours ago

Canadian smartphone maker BlackBerry announced Tuesday the purchase of German voice and data encryption and anti-eavesdropping firm Secusmart, whose customers include NATO and German Chancellor Angela Merkel ...

India's Flipkart raises $1 bn to tackle Amazon

9 hours ago

India's top e-commerce company Flipkart said Tuesday it had raised $1 billion (60 billion rupees) in funds as it battles US giant Amazon for supremacy in the hyper-competitive local market.

User comments : 0