Online advertising in US rises 16 pct in 1Q

Jun 03, 2013

New figures show Internet advertising in the U.S. is still growing at a robust clip as marketers pursue the growing online audience and data analysis helps to target their pitches at people most likely to buy their products and services.

A report released Monday by the and PricewaterhouseCoopers says U.S. advertisers poured $9.6 billion into their campaigns during the first three months of the year. That's up 16 percent from $8.3 billion at the same time last year.

For all of 2012, U.S. online advertising grew 15 percent.

The steady rise in online advertising has been a boon to Internet companies such as . while hobbling other media outlets that relied on printed products.

Explore further: Starbucks: Computer outage disrupts sales in US, Canada

Related Stories

US Internet ad revenue grows 15 percent in 2012

Apr 16, 2013

U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report Tuesday.

Recommended for you

How smart are the mobile shoppers who use smartphones?

Apr 24, 2015

In the age of the smart phone, how smart are the mobile shoppers who use these almost ubiquitous devices? A study from South Korea published in the International Journal of Mobile Communications hopes to answer that questi ...

India's Infosys gives muted earnings, stock falls

Apr 24, 2015

Indian software giant Infosys Technologies saw its shares dip nearly seven percent Friday after it reported a single digit rise in yearly revenues and also missed quarterly profit estimates.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.