Microsoft opening mini-shops in Best Buy stores

Jun 13, 2013
Vicente Galarza plays a Microsoft Kinect game at the Best Buy store on November 4, 2010 in Miami Beach, Florida. Microsoft on Thursday announced that it is expanding its real-world retail push with mini-shops inside 600 US and Canadian stores operated by consumer electronics chain Best Buy.

Microsoft on Thursday announced that it is expanding its real-world retail push with mini-shops inside 600 US and Canadian stores operated by consumer electronics chain Best Buy.

Each "store-within-a-store" will feature devices powered by Windows operating systems as well as the US technology titan's Xbox and offerings.

"The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play," said Windows marketing chief Tami Reller.

Windows stores will be staked out in 500 shops in the United States and in 100 of the retail chain's Future Shop locations in Canada, the companies said in a release.

"What our customers will see in these 600 stores is something totally new and fully in line with our determination to transform Best Buy," said the company's vice president of computing Jason Bonfig.

With the launch of its Surface last year, Microsoft followed the lead of longtime rival Apple by opening real-world shops to showcase its products.

Explore further: Lenovo wraps up purchase of Motorola phone unit

add to favorites email to friend print save as pdf

Related Stories

Microsoft unveils operating system update

Jun 05, 2013

Software giant Microsoft has unveiled the updated version of its touch-enabled Windows 8 operating system at the world's second largest computer show in Taipei.

Microsoft stores to 'pop up' on October 26

Oct 02, 2012

Scores of real-world Microsoft stores will "pop up" in the United States and Canada on October 26 to showcase the technology giant's latest gadgets including the new Surface tablet computer.

Microsoft to sell Surface at retail stores

Dec 11, 2012

Microsoft said Tuesday it would make its Surface tablet computer available to outside sellers as soon as mid-December, citing interest from retailers as well as consumers.

Windows 'Blue' set to preview June 26

May 14, 2013

The tweaked version of Microsoft's operating system nicknamed Windows Blue will be previewed on June 26 and will be a free update for users as Windows 8.1, the company said Tuesday. ...

Recommended for you

Sony's quarterly loss balloons on mobile woes

3 hours ago

Sony's losses ballooned to 136 billion yen ($1.2 billion) last quarter as the Japanese electronics and entertainment company's troubled mobile phone division reported huge red ink.

Will Apple Pay be mobile pay's kick-start?

11 hours ago

If anyone can get us to use our smartphones as wallets, it's Apple. That's what experts think about the recent launch of Apple Pay, the first mobile wallet to work on an iPhone.

Google execs discuss regulation, innovation and bobble-heads

12 hours ago

Eric Schmidt and Jonathan Rosenberg help run Google, one of the world's best-known, most successful - and most controversial - companies. They've just published a new book, "How Google Works," a guide to managing what they ...

LinkedIn reports 3Q loss but sales climb

13 hours ago

LinkedIn Corp. posted a third-quarter loss on Thursday, but its results were better than expected as revenue grew sharply, sending shares of the online professional networking service higher in extended trading.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.