Few festival fans guard against smartphone loss: survey

Jun 12, 2013

Ninety-two percent of music festival goers are more likely to bring a smartphone to an event than cash or ID, but many fail to guard against loss or theft, an industry survey Wednesday indicated.

Symantec, maker of Norton , quizzed 6,500 adults in 11 countries who have attended big music events at least twice in the last two years to gauge the role of smartphones in their festival-going experience.

"We found that mobile devices have never been more crucial to their (festival) experience," Norton's advocate Marian Merritt told AFP in a telephone interview.

One in five said they used their devices to present their admission tickets, and one in 10 reported using their smartphone as a to buy festival-related merchandise such as T-shirts.

However, 31 percent admitted failing to password-protect their smartphones, even if 35 percent have had their devices stolen, lost or misplaced—more likely than not on public transport.

Furthermore, among those who downloaded event-specific apps, one in four reported getting deluged with spam afterwards.

Regionally, having a smartphone at a festival was most important in Australia, Brazil, China, Japan and Mexico, Merritt said, while theft was the leading cause of loss in Brazil, China and Mexico.

North Americans were least cautious when it came to taking precautions such as password protection and special apps to combat malware. Latin Americans were most prudent on that score.

"We're very curious about our customers as they migrate more and more of their behavior to the ," Merritt said, but "we've got to get people to consider the possibility that their phone will be lost or stolen."

Explore further: Google searches hold key to future market crashes

add to favorites email to friend print save as pdf

Related Stories

56% of US adults have smartphones

Jun 05, 2013

More than half of American adults own a smartphone, including some 80 percent of those in the 18 to 34 age group, a survey showed Wednesday.

Smartphone sales to top 900 million in 2013

Mar 04, 2013

Smartphone sales are expected to extend their strong growth trend in 2013 with some 918 million units worldwide, led by gains in big emerging markets China, Brazil and India, a survey showed Monday.

US stolen phone database in operation

Nov 01, 2012

US mobile carriers began implementing a system this week to block the use of stolen mobile phones, part of an effort to curb rising thefts of smartphones such as the iPhone.

Comedy Central to launch Twitter comedy festival

Apr 22, 2013

Putting a new test to the adage that brevity is the soul of wit, Comedy Central is partnering with Twitter for a comedy festival played out in 140 characters and 6-second videos.

Apple gains in US smartphone market

May 03, 2013

Industry tracker comScore on Friday reported that Apple gained ground in the US smartphone market, nibbling into the lead held by handsets powered by Google's Android software.

Recommended for you

Google searches hold key to future market crashes

7 hours ago

A team of researchers from Warwick Business School and Boston University have developed a method to automatically identify topics that people search for on Google before subsequent stock market falls.

Lenovo's smart glasses prototype has battery at neck

9 hours ago

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

Amazon launches 3D printing store

12 hours ago

Amazon announced Monday the launch of an online store for 3D printed items to allow consumers to customize and personalize items like earrings, pendants, dolls and other objects.

User comments : 0