Facebook is pulling ads from racy, violent pages

Jun 29, 2013

Facebook is pulling ads from pages that contain violence or sexual content. The social network said that on Monday, it will expand its definition of pages and groups that are too controversial to carry advertisements.

Facebook has sought to strike a balance between giving its 1.1 billion users the freedom to post what they want and providing advertisers with space to sell their products.

In May, Facebook Inc. lost more than a dozen advertisers, at least temporarily, after the activist group Women, Action and the Media urged an advertising boycott to protest on the Facebook site. The controversial content included grisly photos and mottos that encouraged rape, abuse and other .

The company said then that it would review its guidelines, update training for employees and increase accountability for those who post such matter. It also said it would work more closely with women's groups. Some of the companies that initially pulled their ads—including automaker Nissan and the car-sharing service Zipcar—said then that they were pleased with Facebook's response.

Facebook had already banned ads on certain pages. The new policy will expand on the categories affected by the ban. In the past, a company selling adult-theme products could have ads running on the right side of the page, for instance. Those pages will be ad-free starting Monday.

"We recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups," the company said in a statement Friday. "So we are taking action."

Facebook will continue to remove entire pages if they are deemed to violate its terms of service. The new policy covers pages that are permitted, but controversial.

Facebook said the new restrictions won't have a meaningful impact on its business.

Explore further: Startups offer banking for smartphone users

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Zynga.com to show Facebook ads

Jun 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Facebook cracks down on insincere "Likes"

Sep 01, 2012

Facebook ramped up efforts Friday to get rid of "Likes" that aren't from people genuinely interested in giving a virtual thumbs up to pages at the world's leading social network.

Facebook agrees to remove school shooting pages (Update)

Feb 25, 2013

Facebook has agreed to remove some so-called tribute pages related to last year's Connecticut school shooting over concerns they're being used to exploit the tragedy, U.S. Sen. Richard Blumenthal said Monday.

Recommended for you

Startups offer banking for smartphone users

Aug 30, 2014

The latest banks are small enough to fit in the palm of your hand. Startups, such as Moven and Simple, offer banking that's designed specifically for smartphones, enabling users to track their spending on the go. Some things ...

'SwaziLeaks' looks to shake up jet-setting monarchy

Aug 29, 2014

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

Ecuador heralds digital currency plans (Update)

Aug 29, 2014

Ecuador is planning to create what it calls the world's first digital currency issued by a central bank, which some analysts believe could be a first step toward abandoning the country's existing currency, ...

WEF unveils 'crowdsourcing' push on how to run the Web

Aug 28, 2014

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Irukanji
not rated yet Jun 30, 2013
But if a woman talked about cutting a mans penis off, nothing would happen to her.