Apple enlists Winnie-the-Pooh in e-book argument

Jun 04, 2013 by Larry Neumeister

(AP)—An Apple Inc. lawyer is using Winnie-the-Pooh and tens of millions of customers too to try to convince a judge that the computer giant did not manipulate e-book prices when it opened an online bookstore.

Attorney Orin Snyder enlisted the popular children's title as he questioned the top executive at publisher Penguin Group USA on Tuesday. It was the second day of an anti-trust resulting from a lawsuit brought last year by the Justice Department.

Penguin CEO David Shanks conceded that the Winnie-the-Pooh book looks "beautiful" in color on Apple products and not as good in black and white on others. He says "irrational enthusiasm" about the potential for 80 million to 100 million new Apple customers led the company to meet many of Apple's demands in 2010.

Explore further: Constantly changing online prices stump shoppers

1 /5 (3 votes)
add to favorites email to friend print save as pdf

Related Stories

Penguin joins settlement in US e-books lawsuit

Dec 18, 2012

Penguin Group has agreed to join three other publishers in a settlement of a US government lawsuit alleging an e-book price-fixing conspiracy with Apple, officials said Tuesday.

Apple ebook price-fixing trial opens

Jun 03, 2013

The US government's trial against Apple, accused of leading a conspiracy to fix prices of electronic books, opened Monday in New York.

Apple CEO ordered to testify in e-books case

Mar 13, 2013

A judge on Wednesday ordered Apple's chief executive Tim Cook to testify in a case brought by the US government accusing the tech giant of conspiring to raise e-book prices.

Recommended for you

Two more former Sony workers sue over data breach

12 hours ago

Two more former employees of Sony Pictures Entertainment are suing the company over the massive data breach in which their personal and financial information was stolen and posted online.

Constantly changing online prices stump shoppers

14 hours ago

Online shopping has become as volatile as stock market trading. Wild, minute-by-minute price swings on everything from clothes to TVs have made it difficult for holiday shoppers to "buy low."

'Interview' ordeal at Sony just its latest crisis

17 hours ago

How do you say "damage control" in Japanese? Sony Corp. is sealed within a hermetic cone of silence as executives try to prevent the slow motion train wreck at Sony Pictures from damaging the rest of the ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.