Amazon launches online shopping site in India

Jun 05, 2013
The Amazon logo is seen on a podium during a press conference in New York, on September 28, 2011. The online retail giant has launched a new Internet shopping site in India, stoking already fierce competition in the fast-expanding "e-tailing" market.

Online retail giant Amazon launched a new Internet shopping site in India on Wednesday, stoking already fierce competition in the fast-expanding "e-tailing" market.

Amazon.in will offer books, movies and TV shows via third parties to sidestep rules banning foreign multibrand online retailers from selling products directly to customers.

However, the US giant, which cannot match its hugely successful retail model in India due to the restrictions, will in some cases sell goods directly.

The idea is to create a "marketplace" which is a "very well accepted concept in India", spokeswoman Meenu Handa told AFP.

Amazon made its first foray into India early last year with Junglee.com, which allows customers to search for different products and compare prices, but not buy.

The world's biggest wants to establish a strong profile in India with the e-commerce business set to boom as incomes and consumer demand climb in the country of 1.2 billion people, analysts say.

Amazon's biggest rival is Flipkart, founded by two ex-Amazon employees in 2007.

"We're excited to get started in India," said Amazon vice-president Greg Greeley in a statement.

Last year, New Delhi eased legislation to allow foreign multibrand retailers such as US supermarket giant to set up in India and sell directly to consumers, but online retailers were left out.

India has just over 50 million active of whom around 40 percent have made purchases online, according to industry figures.

Explore further: Nokia profits rise after sale of handset division

add to favorites email to friend print save as pdf

Related Stories

Amazon tests waters in India

Feb 08, 2012

US online retail giant Amazon has made its first foray into India with launch of a shopping website, Junglee.com, as it tests the waters for a possible full entry into the nation's e-commerce market. ...

Amazon launches Kindle store in India

Aug 22, 2012

US e-commerce giant Amazon on Wednesday launched its Kindle Store in India, claiming to have the largest selection of any e-bookstore in the country.

Recommended for you

Nokia profits rise after sale of handset division

20 hours ago

(AP)—Telecommunications and wireless equipment maker Nokia Corp. saw its shares surge on Thursday after it reported higher profits and an improved earnings outlook in the wake of its sale to Microsoft of its troubled handset ...

Swiss drug maker Roche posts 7 percent profit drop

23 hours ago

(AP)—Swiss drugmaker Roche Holding AG on Thursday posted a net profit drop of 7 percent compared with a year ago, weighed down by a strong Swiss franc and charges from one of its diagnostic units.

Cheaper wireless plans cut into AT&T 2Q profit

Jul 23, 2014

(AP)—AT&T Inc. on Wednesday posted lower net income for the latest quarter due to cheaper cellphone plans it introduced as a response to aggressive pricing from smaller competitor T-Mobile US.

User comments : 0