YouTube says the battle with TV is already over

May 02, 2013 by Jake Coyle

YouTube vs. TV? YouTube says the battle—if there ever was one—is over. In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace television watching. Instead he declared: "That's already happened."

Schmidt said "the future is now" for , which recently passed the milestone of 1 billion unique visitors every month. But, he added with the Third World in mind, if you think that's a large number, "wait until you get to 6 (billion) or 7 billion."

Schmidt and YouTube, which billed the event as a "brandcast," shifted away from the 's relationship to TV. A year ago, YouTube seemed to have its sights set on reinventing television by funding the launch of more than 100 channels from well-known media brands and Hollywood personalities.

But that initiative went unmentioned at Wednesday's presentation, held at a Lower East Side pier as part of a week of "NewFronts," (digital media's version of the TV tradition of promoting programming and selling ads). Though the model for the evening was TV, YouTube used it to distinguish itself as something entirely different.

"It's not a replacement for something that we know," said Schmidt. "It's a new thing that we have to think about, to program, to curate and build new platforms."

The presentation featured performances by Snoop Dogg and Macklemore, as well as YouTube personalities like Felicia Day. YouTube focused on its global reach, and enormous audience.

"I thought that YouTube was like TV, but it isn't. I was wrong," said Robert Kyncl, YouTube's global head of content. "TV is one-way. YouTube talks back."

Some comparisons were inevitable. One fact highly touted was that more 18- to 34-year-olds watch YouTube than any .

"TV means reach," said Kyncl. "YouTube means engagement."

Though companies like Yahoo and have used their NewFront presentations to announce new slates of original programming, YouTube made no programming announcements Wednesday night.

It did, though, announce a partnership with the Association of National Adverstisers' Alliance for Family Entertainment to create more digital family content.

YouTube also celebrated DreamWorks Animation's purchase Wednesday of the teen-focused YouTube network Awesomeness TV for $33 million. DreamWorks CEO Jeffery Katzenberg appeared with Awesomeness founder and CEO Brian Robbins, the former "Head of the Class" actor.

"This is a whole new form of content, content delivery and content consumption," said Katzenberg. "It's the medium of the future and the future has already arrived."

Explore further: Turkey still hopes Twitter will open local office

5 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

Google to reorganize YouTube channels: report

Apr 07, 2011

US Internet giant Google is preparing a major overhaul of video sharing website YouTube by creating "channels" to compete with broadcast and cable TV, The Wall Street Journal reported Thursday.

Disney comes to YouTube

Nov 23, 2011

Disney films were available for rent on YouTube on Wednesday in the latest bid by the Google-owned website to transform into an online stage for the gamut of digital video content.

Recommended for you

LinkedIn membership hits 300 million

2 hours ago

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

8 hours ago

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

12 hours ago

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 0

More news stories

LinkedIn membership hits 300 million

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Suddenly health insurance is not for sale

(HealthDay)— Darlene Tucker, an independent insurance broker in Scotts Hill, Tenn., says health insurers in her area aren't selling policies year-round anymore.