Is YouTube an effective research tool?

May 29, 2013

YouTube has more than 10 million unique users a month who are younger than 18 years of age, making it an ideal online environment in which to study the impact of various media content and peer feedback on adolescents. A series of experiments were designed to test the effectiveness of using YouTube to present controlled media content and peer comments to teens, and to measure their preferences and moral judgments. The results are presented in Cyberpsychology, Behavior, and Social Networking.

In "YouTube as Research Tool—Three Approaches," Elly Konijn, Jolanda Veldhuis, and Xanthe Plaisier, VU University Amsterdam, The Netherlands, developed experimental materials to post on . For example, they presented content related to female models and body weight and included prepared peer comments. They then measured how the teens in the study reacted to and interacted with the content. The aim of this experiment was to study the influences of peer feedback and body perception and to identify possible ways to counteract negative influences.

"The authors have done a good job in demonstrating how YouTube can be utilized for systematic research," says Brenda K. Wiederhold, PhD, MBA, BCIA, Editor-in-Chief of Cyberpsychology, Behavior, and Social Networking, from the Interactive Media Institute, San Diego, CA. "This research can also be extended to other topics as well as to other social networking tools, such as and Twitter."

Explore further: We don't need digital detox, but there is a need to rethink our relationship with technology

More information: The article is available free on the Cyberpsychology, Behavior, and Social Networking website.

Related Stories

Online dating scammers looking for money, not love

Mar 28, 2012

Online romance scams, a new form of cybercrime, is under-reported and increasing, and has victimized an estimated 230,000 people in England, costing them nearly $60 billion a year, according to an article ...

How common is 'sexting' among urban minority youth?

Feb 28, 2013

Sexting, the use of technology to send or receive sexually explicit messages, photos, or videos, is a relatively new trend and, in many cases, has legal implications. As many as 25-50% of young people may ...

Recommended for you

Data deluge: MLB rolls out Statcast analytics on Tuesday

7 hours ago

Which outfielder sprints the fastest and runs the longest to snag line drives into the gap? Which shortstop is best at throwing from the grass to nip the runner at first? Which catcher gets the ball to second ...

Germanwings crash could prompt remote override tech review

Apr 15, 2015

The head of Germany's air traffic control agency says the crash of a Germanwings jet in France last month raises the question of whether technology should be put in place allowing authorities on the ground to take control ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.