Yahoo! buys startup specializing in online games

May 23, 2013
Yahoo CEO Marissa Mayer speaks in New York, May 20, 2013. Yahoo! pressed on with its shopping spree on Thursday with the acquisition of a startup that powers games played on smartphones, tablets, consoles or personal computers.

Yahoo! pressed on with its shopping spree on Thursday with the acquisition of a startup that powers games played on smartphones, tablets, consoles or personal computers.

Word that Yahoo! has bought Northern California-based PlayerScale came three days after the aging Internet pioneer announced a $1.1 billion deal to buy hip blogging service Tumblr as part of a move to woo a younger online audience.

"Today we acquired PlayerScale," Yahoo! said in a statement emailed to AFP.

"We intend to continue to support and grow PlayerScale's technology, and we look forward to building great on Yahoo! using the PlayerScale platform."

Financial terms of the deal were not disclosed.

"Our goal has always been to help developers build the best possible games," PlayerScale chief executive Jesper Jensen said in a blog post.

"With Yahoo!'s backing, we can crank out awesome products and improvements to our platform faster than ever before."

The PlayerScale platform works behind the scenes to handle payments, multi-person play, online chat and other features woven into games played on a broad range of devices.

"We have spent the past four years growing a three-person startup into a product that powers games played by over 150 million people worldwide and we are adding over 400,000 new users every day," Jensen said.

Since former executive Marissa Mayer became chief at Yahoo! in July of last year, the company has racked up a series of acquisitions including startups Alike, Stamped, Snip.it and a Summly application built by a British teen.

Yahoo! is reported to be eyeing online after its bid to buy a majority stake in France-based was derailed in May.

Mayer's plan for reviving the fortunes of the faded includes making priorities of mobile devices, video, personalized digital content, and elevating the company's popularity outside the United States.

Explore further: Yahoo! sets event amid Tumblr talk

add to favorites email to friend print save as pdf

Related Stories

Yahoo! sets event amid Tumblr talk

May 17, 2013

Yahoo! scheduled a news conference Monday amid reports it was in talks on with the popular blogging platform Tumblr about an acquisition or strategic alliance.

Yahoo buys startup run by 17-year-old entrepreneur

Mar 25, 2013

Yahoo is buying London startup Summly, the maker of a mobile application created by teenage entrepreneur seeking an easier way to read news stories and other content on the smaller screens of smartphones.

Recommended for you

Ex-Apple chief plans mobile phone for India

10 hours ago

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

23 hours ago

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

US venture investments highest since 2001 (Update)

Apr 18, 2014

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into a growing number of deals, according to a report due out Friday.

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...