China online retailer Alibaba buys into digital map firm

May 10, 2013 by Amanda Wang
View of Alibaba's headquarters in Hangzhou, in eastern China's Zhejiang province, on May 21, 2012.China's online retail giant Alibaba aims to expand beyond its home market by targeting overseas Chinese through its flagship e-commerce website Taobao.

Chinese online retail giant Alibaba said Friday it would pay $294 million for a 28 percent stake in China's leading digital map provider, AutoNavi, its second big purchase in two weeks.

Alibaba, the world's largest online retailer, bought an 18 percent stake in China's dominant microblog provider Sina Weibo for $586 million in a separate transaction announced on April 29.

The moves come before an expected initial public offer by Alibaba, which analysts say could value the group at between $60 billion and $100 billion, prompting comparisons with Facebook's IPO.

"Now is the time to be aggressive on some of these deals because it's a lot easier when they're private than it's going to be when they list," said Bill Bishop, a columnist for The 's DealBook.

Alibaba and Nasdaq-listed AutoNavi would form a strategic alliance to develop "location based" e-commerce opportunities as part of the deal, according to a joint statement on AutoNavi's website.

"This new alliance reflects our vision for the future of the mobile Internet," Alibaba founder Jack Ma, who on Friday stepped down as the group's to become chairman, said in the statement.

Alibaba operates China's most popular e-shopping platform, , which has more than 90 percent of the online market for consumer-to-consumer transactions in the country. Taobao has more than 800 million product listings and over 500 million users.

aims to expand beyond its home market by targeting overseas Chinese through Taobao, an executive told a news conference Friday at the company's headquarters in Hangzhou city.

"We hope to provide services to markets of overseas Chinese consumers first so we can have the experience and ability to further promote Taobao in other markets of non-," said Daphne Lee, director of overseas business for Taobao.

Such a move could eventually make Taobao, which marks its 10th anniversary Friday, a threat to US giants eBay and Amazon.

Lee said Taobao, which launched its overseas business last year, is still only present in four places outside mainland China: Hong Kong, Taiwan, Singapore and Malaysia.

But she dismissed the possibility of a near-term launch for an English interface which would make Taobao more accessible to foreign users.

"Overseas business is just like a newborn baby compared with the 10-year development of Taobao," Lee said.

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